BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.360//EN
CALSCALE:Gregorian
X-WR-CALNAME:MX San Francisco
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070212
DTEND;VALUE=DATE:20070214
SUMMARY:MX San Francisco
LOCATION:San Francisco, California, USA
DESCRIPTION:Topics to be addressed: 
\n- Perspectives on current business a
 nd societal trends for design leaders
\n- Experience strategies - the key t
 o long-term design value
\n- Service Design - stop designing products!
\n- 
 Embedding design practices throughout your organization
\n- From optimizati
 on to innovation - why business is turning to design
\n- Taking advantage o
 f flexible, agile development
\n- The impact of new technologies (mobile, W
 eb 2.0, ubiquitous computing)
\n
\nSpeakers to include:
\n- Tim Brown, IDEO
 
\n- Scott Berkun, Author of upcoming book "The Myths of Innovation"
\n- Je
 nnie Winhall, UK Design Council
\n- Jesse James Garrett, Adaptive Path Co-F
 ounder
\n- Peter Merholz, Adaptive Path Co-Founder 
\n- Brandon Schauer, Ad
 aptive Path Design Strategist
\n- Todd Wilkins, Adaptive Path Research 
\na
 nd more!
END:VEVENT
END:VCALENDAR