San Francisco USA 2007-02-14 Topics to be addressed: - Perspectives on current business and societal trends for design leaders - Experience strategies - the key to long-term design value - Service Design - stop designing products! - Embedding design practices throughout your organization - From optimization to innovation - why business is turning to design - Taking advantage of flexible, agile development - The impact of new technologies (mobile, Web 2.0, ubiquitous computing) Speakers to include: - Tim Brown, IDEO - Scott Berkun, Author of upcoming book "The Myths of Innovation" - Jennie Winhall, UK Design Council - Jesse James Garrett, Adaptive Path Co-Founder - Peter Merholz, Adaptive Path Co-Founder - Brandon Schauer, Adaptive Path Design Strategist - Todd Wilkins, Adaptive Path Research and more! 123 CA Adaptive Path will bring together thought-leaders in design and business for "MX San Francisco" - a new conference about managing experience through creative leadership - on February 12 & 13, 2007. 2007-02-12 false http://www.adaptivepath.com/promo/MXboxes http://events.boxesandarrows.com/events/123 http://events.boxesandarrows.com/event/logo/123/mx1.jpg design strategy, digital design, product management, user experience