Date: December 11 2009
Location: Amsterdam, Netherlands
Website: http://www.designforconversion.nl
Design for Conversion is unique in that it offers a platform for bridging the gap between the three attending disciplines that are crucial to successful conversion on the web; online marketing, analytics and user experience design - also referred to as "the conversion family".
Design for Conversion is not for the faint at heart as there is no escaping the interactive nature of the format. You will have to be willing to burn and learn. The interaction takes place in a special exchange with the international key note speakers. Besides being experts in their field, just as importantly, the speakers become actively involved in the participants' team challenges. This expectation to get involved may not be for everybody, but one thing's for sure boring it is not!
Why the Mobile Edition:
Addressing the need to drive conversion through portable devices is unavoidable in this day and age. Consumers increasingly expect access to quality services irrespective of where they happen to be. Not long ago something always seemed to be missing from the business equation, be it infrastructure, standards, devices, applications or business models. That was then, this is now: companies who continue to ignore the opportunities targeting consumer behaviour and driving conversion through portable devices will be missing out big time!
For this special Mobile Edition, the Design for Conversion team has yet again managed to interest a star cast of speakers. With pride they present:
Priya Prakash – Creative Director for Consumer Experience, Nokia
Eric Siegel – President, Prediction Impact Inc.
Scott Weiss – Symbian Foundation, Chair of UI Council
Jerome Nadel - Senior Vice President of User Experience at Sagem Wireless
Further information on the speakers: http://designforconversion.nl/speakers/
http://www.designforconversion.nl
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