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CALSCALE:Gregorian
X-WR-CALNAME:IxDA/BayCHI: The Shifting Role of Design
BEGIN:VEVENT
DTSTART;VALUE=DATE:20061206
DTEND;VALUE=DATE:20061207
SUMMARY:IxDA/BayCHI: The Shifting Role of Design
LOCATION:Sunnyvale, California, USA
DESCRIPTION:Date: Wednesday, December 6, 2006
\nSocializing and refreshment
 s: 7-7:30 pm
\nProgram: 7:30-9:30 pm
\nPlace: Yahoo!, Sunnyvale, Building C
 , Classroom 5
\nDirections: http://www.baychi.org/calendar/20061206/directi
 ons/
\n
\nPresentation by Luke Wroblewski
\n
\nIn an increasing number of c
 ompanies, the role of design is changing dramatically from mere styling to 
 a core ingredient of product strategy and innovation. But what's behind thi
 s shift? Why are designers who were previously asked just to "make things p
 retty" being invited to the corporate strategy table? This talk will examin
 e the impact recent technology and market changes have had on the role of d
 esign within modern companies. Luke Wroblewski will discuss
\n
\n    * the 
 decreasing gap between ideas and their implementation
\n    * the increasin
 g rate of commoditization that that are driven by shorter product lifecycle
 s and cheaper manufacturing
\n    * the always on availability of massive d
 ata sources
\n    * the growing ability of consumers to absorb and enjoy in
 creasingly complex media and user interfaces
\n
\nDesigners of all types ca
 n use this knowledge to communicate the value of design skills, methodologi
 es, and deliverables to both clients and stakeholders. In other words, this
  presentation provides an explanation of why design matters more now than e
 ver.
\nCo-sponsors of this event:
\n
\n    * IxDA (Interaction Design Assoc
 iation) Silicon Valley Face to Face
\n    * BayCHI IxD BOF
\n
\nFor more in
 formation about his event, go to:
\nhttp://www.baychi.org/calendar/20061206
 /
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