Date: November 01 2010
Location: Halifax, Canada
Website: http://www.neoinsight.com/workshops/mcgovern-overview_ba.html
Masterclass Overview
Self-service is the most cost-effective way to allow customers and employees to complete top tasks—but only if it works. If you manage or design a website or intranet, knowing the needs of your clients is essential for success. But every customer is a stranger to you - you don't know them and you can't see them - so how can you understand what they need?
This Masterclass will give you the techniques for identifying and professionally managing these tasks. It will help you to understand and empathize with your website visitors and to deliver what they want. Packed with practical information and essential advice on web site management, including case studies from Microsoft, Cisco, the US Internal Revenue Services and many others, the Masterclass will help you to maximize your organization's performance online.
Who is this Masterclass for?
This Masterclass is for those who want to achieve maximum return on investment in their website. Specifically, this Masterclass will be most useful for:
- Marketing, Communications and IM/IT professionals;
- People who are involved in designing, creating, editing and publishing content on the Web;
- Technical professionals who want to better understand the content/customer side of Web strategy;
- Managers responsible for commercial or government websites and intranets.
All attendees will get a free copy of Gerry's latest book, The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online.
Visit the website for more detail.
http://www.neoinsight.com/workshops/mcgovern-overview_ba.html
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