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X-WR-CALNAME:PhillyCHI March Meeting - Kip Voytek
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070329
DTEND;VALUE=DATE:20070330
SUMMARY:PhillyCHI March Meeting - Kip Voytek
LOCATION:Philadelphia, Pennsylvania, USA
DESCRIPTION:Knowing Smirks & Grins of Delight
\nDate: March 29, 2007
\nTime
 : 6 - 8 pm
\nLocation: MBC - 229 South 18th Street, Rittenhouse Square, Phi
 ladelphia
\nMap: http://mbcnet.com/directions.html
\nRSVP: phillychi@gmail.
 com
\n
\nPhillyCHI is pleased to have Kip Voytek from R/GA discussing how i
 nteraction design must reach beyond usability and the satisfaction of user 
 needs in order to truly help clients achieve their goals. By examining inte
 ractive product examples, he will demonstrate how interactive experience is
  being infused with emotion, creating connections between users and the pro
 ducts they are using. In today’s market, the successful completion of use
 r tasks and usability are table stakes—the competitive advantage lies in 
 being able to make experiences enjoyable, fun, delightful.
\n
\nKip Voytek 
 is Senior Vice President of Interaction Design at R/GA, the lead digital pa
 rtner for Fortune 500 companies and world-class brands such as Avaya, Lowe'
 s, Purina, Subaru, Target and Verizon. Over his career, he has won dozens o
 f awards from some of the most prestigious competitions, including the One 
 Show Interactive and Cyberlions. Voytek began his career as a game designer
  and writer at Engineering Animation, Inc. (EAI) and Byron Preiss Multimedi
 a.
\n
\nLearn more about R/GA at http://rga.com.
\n
\nAbout Medical Broadca
 sting Company (MBC): We are the healthcare demand experts. We are experts i
 n using the Internet to connect our clients' knowledge, advice, and experie
 nce to 
\npeople's problems, conditions, and questions. We help our clients
  help doctors, patients, and all the people who care for them have better-i
 nformed conversations that lead to better treatments and better results. Be
 cause of our expertise and our clients' success, we are the interactive age
 ncy of record for many of the world's leading pharmaceutical, bioscience, a
 nd medical device companies. MBC is an agency of the Digitas family, a memb
 er of the Paris-based Publicis Groupe S.A.
\n
\nFor more information please
  visit www.mbcnet.com.
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