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CALSCALE:Gregorian
X-WR-CALNAME:PhillyCHI May Meeting - Collaging
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070517
DTEND;VALUE=DATE:20070518
SUMMARY:PhillyCHI May Meeting - Collaging
LOCATION:Philadelphia, Pennsylvania, USA
DESCRIPTION:Collaging: What Your Users Wish They Could Tell You
\nDate: Thu
 rsday, May 17, 2007
\nTime: 6 - 8 pm
\n* Wine & cheese from 6 - 6:30 pm *
\
 nLocation: Avenue A | Razorfish Philadelphia
\n417 North Eighth Street, 2nd
  Floor, Philadelphia, PA 19123
\nPhone: 267-295-7100
\nMap: http://tinyurl.
 com/yptdrt
\nRSVP: phillyCHI@gmail.com - Please RSVP by Monday, May 14th
\n
 
\nAvenue A | Razorfish will present an overview of the User Research metho
 d of Collaging
\n
\nCollaging is an exercise where users select randomly ch
 osen images that represent the type of experience they seek. Users then hav
 e a conversation with the moderator about the reasons behind their choices.
  The data generated from this exercise provides insight into the context us
 ers bring to a specific interaction, enabling design teams to create valuab
 le user experiences.
\n
\nThis presentation will explain the development of
  the method of Collaging, how to perform it, when it is useful, when it is 
 not, and how to apply findings. In addition, examples from case studies wil
 l be discussed, and a live Collaging exercise will be performed with partic
 ipants from the audience to generate data used for the new PhillyCHI websit
 e.
\n
\nAbout Our Sponsor:
\nAvenue A | Razorfish is one of the largest int
 eractive marketing and technology services agencies in the world. An operat
 ing unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT), Avenue A | Razorf
 ish synthesizes technology with a great understanding of customer needs and
  provides solutions through distinct business disciplines, which include: a
 nalytics, strategy, technology, media, creative design and user experience.
 
\n
\nAs one of the largest interactive agencies in the U.S., Avenue A | Ra
 zorfish offers clients unmatched advertising and Web site development servi
 ces and unparalleled solutions for managing the complete customer lifecycle
  through an integrated, online channel.
\n
\nTo learn more about Avenue A |
  Razorfish, please visit:
\nhttp://avenuea-razorfish.com/index.htm
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