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VERSION:2.0
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CALSCALE:Gregorian
X-WR-CALNAME:Vertical Search Trends
BEGIN:VEVENT
DTSTART;VALUE=DATE:20060823
DTEND;VALUE=DATE:20060824
SUMMARY:Vertical Search Trends
LOCATION:Mountain View, California, USA
DESCRIPTION:Vertical Search Trends
\nWhat is it vertical search? It is sear
 ch focused on a specific vertical. Vertical search engines mine data for on
 e specific niche of the market place — for example, travel, jobs, hotels,
  music, movies, and even health care. As web sites and data proliferate, th
 e task of locating specific information gets tougher. Vertical search engin
 es provide an efficient way to get to that information.
\n
\nVerticals are 
 very different from domain specific portals which are usually product place
 ment vehicles for vendors. VSEs are more granular. They organize all niche-
 specific information and present it in a manner that is simple to use and e
 asy to consume. Vertical search engines can also offer advertisers a more f
 ocused ad platform. Advertisers are able to target their messages more prec
 isely to their audience versus a broad message with regular search engines.
  
\n
\nCome hear from the next generation of search pioneers and how they p
 lan to exploit this opportunity!
\n
\n*Speakers*
\nSuranga Chandratillake, 
 founder and chief technology officer of blinkx, has more than seven years o
 f frontline experience as a technology innovator. As blinkx’s CTO, Surang
 a has developed the world’s most comprehensive video search engine and wo
 rld firsts including Smart Folders, integrated Web and desktop search, and 
 desktop search for Mac.
\n
\nGautam Godhwani, President, Simply Hired, is a
  leading entrepreneur in the software and internet industry. Having founded
  three ventures in the last eight years, Gautam is well experienced in star
 ting startups and finding great people to help grow them. Gautam is current
 ly CEO and co-founder of Simply Hired, a search engine for jobs.
\n
\nAugus
 t 23, 2006 from 6 - 9:30 p.m.
\n6 p.m. - Reception; 7 p.m. - Presentation
\
 n
\nOnline registration for members $5 and non-members $15. On-site registr
 ation for members $10 and non-members $20.
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