The Taming of the New - Larry Keeley on Innovation

Date: September 18 2007

Location: Seattle, Washington, USA

Website: http://pssigchi.eventbrite.com/

About This Event

Larry Keeley, co-founder & president of the Doblin Group, explains the emerging disciplines of innovation and how they apply to you & your business. The workshop is sponsored by Puget Sound SIGCHI.

Larry will describe how to systematically boost your innovation success rates to 35%-70%. The norm today is an incredibly low 4% rate.

He will explain how to identify the many surprising, counter-intuitive myths and lore that undermine innovation efforts-and how to adopt methods and logic that can shift innovation from a vague hope to a deep competence. Learn how the success of the iPod illustrates the value of innovating across several types of innovation simultaneously, and the importance of effective customer-centered methods.

When:
Tuesday, Sept. 18, 8 am - 2 pm
(Continental Breakfast 7:30-8 am)

Where:
The Board Room at One Union Square, downtown Seattle, WA

Cost:
$400 early bird (before Aug. 18th)
$200 early bird student (50% or more in degree/certificate program - before Aug 18th)
$500 regular pricing (starting Aug. 18th)
Includes continental breakfast and lunch.

Register at: http://pssigchi.eventbrite.com/

Larry has worked with a wide variety of pioneering enterprises since 1979, among them firms like Aetna, Apple, Citigroup, ExxonMobil, Hallmark, McDonald's, Motorola, Pfizer, Steelcase, Texas Instruments and Zurich Financial Services. He is a board member of the Institute of Design at Illinois Institute of Technology.

Puget Sound Special Interest Group on Computer-Human Interaction (SIGCHI) is a non-profit, local SIG chapter of the Association of Computing Machinery serving the Puget Sound region's interface design, usability, and research communities. http://www.pssigchi.org

Sign Up!

http://pssigchi.eventbrite.com/

Tags

innovation, product design