Seattle USA 2007-09-19 Larry Keeley, co-founder & president of the Doblin Group, explains the emerging disciplines of innovation and how they apply to you & your business. The workshop is sponsored by Puget Sound SIGCHI. Larry will describe how to systematically boost your innovation success rates to 35%-70%. The norm today is an incredibly low 4% rate. He will explain how to identify the many surprising, counter-intuitive myths and lore that undermine innovation efforts-and how to adopt methods and logic that can shift innovation from a vague hope to a deep competence. Learn how the success of the iPod illustrates the value of innovating across several types of innovation simultaneously, and the importance of effective customer-centered methods. When: Tuesday, Sept. 18, 8 am - 2 pm (Continental Breakfast 7:30-8 am) Where: The Board Room at One Union Square, downtown Seattle, WA Cost: $400 early bird (before Aug. 18th) $200 early bird student (50% or more in degree/certificate program - before Aug 18th) $500 regular pricing (starting Aug. 18th) Includes continental breakfast and lunch. Register at: http://pssigchi.eventbrite.com/ Larry has worked with a wide variety of pioneering enterprises since 1979, among them firms like Aetna, Apple, Citigroup, ExxonMobil, Hallmark, McDonald's, Motorola, Pfizer, Steelcase, Texas Instruments and Zurich Financial Services. He is a board member of the Institute of Design at Illinois Institute of Technology. Puget Sound Special Interest Group on Computer-Human Interaction (SIGCHI) is a non-profit, local SIG chapter of the Association of Computing Machinery serving the Puget Sound region's interface design, usability, and research communities. http://www.pssigchi.org 290 WA Larry Keeley, co-founder & president of the Doblin Group, explains the emerging disciplines of innovation and how they apply to you & your business. The workshop is sponsored by Puget Sound SIGCHI. 2007-09-18 false http://pssigchi.eventbrite.com/ http://events.boxesandarrows.com/events/290 innovation, product design