Sunnyvale USA 2007-08-25 Please join us at the next Silicon Valley IxDA meeting, on September 19, 2007. Kim Goodwin and Nate Fortin of Cooper will give a talk on: Where Usability Meets Desirability: Visual Design with Personas and Goals Visual design contributes to usability by clarifying hierarchy and relationships, making type more readable, and making screens less cluttered. It enhances desirability by appealing to our aesthetic sense and emotions. In spite of its importance, though, few practitioners have the tools to integrate visual design with interaction design processes or to help stakeholders evaluate visual design based on objective criteria. Cooper’s Kim Goodwin and Nate Fortin will discuss how field research, personas, and requirements provide effective means for doing so. Specific topics will include: * Why it’s ideal to have team members dedicated to either interaction design or visual design. * How minor adjustments to interaction design personas can help designers guide, assess, and communicate about visual design and brand choices. * How using research and personas to develop a set of visual design requirements can give designers and stakeholders more objective assessment criteria and help them build consensus. * How visual design requirements help designers develop visual style studies and guide stakeholders in selecting an appropriate direction. * How iteration, continual reduction, and collaboration among disciplines can form a coherent visual system. Kim Goodwin, VP Design & General Manager, Cooper Kim has been a major contributor to the development of Cooper’s Goal-Directed Design methods and is primarily responsible for the curriculum of its respected Cooper U courses. Kim has been a popular instructor at full-day CHI tutorials, UIE’s national conferences, and numerous other events. Nate Fortin, Director of Visual Design & Branding, Cooper As head of Cooper’s visual design discipline for the past five years, Nate has played a critical role in developing an approach to visual design that is as rigorous as Cooper’s interaction design methods. Nate was closely involved in the development of Cooper’s two-day visual interface design course and has been a popular Cooper U instructor. Date & Time: Wednesday, September 19, 2007 7:00-7:30 pm--Socializing 7:30-9:30 pm--Program Location: Yahoo! 701 First Avenue Sunnyvale, California 94089 Room: To be announced For directions, go to: http://www.baychi.org/calendar/20070919/directions/ Co-sponsors of this event: * BayCHI IxD BOF * IxDA (Interaction Design Association) Silicon Valley Face to Face 298 CA Please join us at the next Silicon Valley IxDA meeting, on September 19, 2007. We are very pleased to announce that Kim Goodwin and Nate Fortin of Cooper will give a talk on: 2007-09-19 false http://www.baychi.org/calendar/20070919/ http://events.boxesandarrows.com/events/298 interaction design, visual design