Philedelphia USA 2007-10-24 MX East 2007 October 21 - 23, 2007 Philadelphia, PA Success By Design The MX East 07 conference will blaze a trail this October 21 – 23 into the new frontier of innovation and design management. Traditionally a conference that has primarily focused on the relationship between experience and design in the digital world, MX East 07 takes a more strategic look at the business value of design, and how design drives success in product development and the service industries. The loyalty and trust of today’s consumer is best earned when they remember their experience with a product or service as not only positive but potentially life-changing or empowering; the businesses that respond to this consumer demand are the ones that will succeed. Ideally suited for design, product, and creative managers, MX East 07 bridges the gap between conferences that address the big vision of design and strategy, and conferences that focus on form-making and methods. MX East 07 will bring together a dozen top business professionals who have listened and responded to their target customers’ needs. This year’s speakers include thought leaders from a variety of sectors who are using the influence of smart design to win customers and deliver exceptional user experiences, whether through print media, retail stores, consumer products or customer service. Join Adaptive Path hosts Jesse James Garrett and Peter Merholz in welcoming these speakers who will share their stories of innovation and offer a deeper look into what it takes to overcome some of the design challenges that face creative leaders in business today. Early Bird Price until Sept. 14 - $1645 After Sept. 14 - $1845 310 PA MX East goes beyond typical design management discussions that remain focused on traditional concerns of print and brand, toward a new frontier of innovative products and service-oriented experiences. 2007-10-21 false http://adaptivepath.com/events/2007/oct/ http://events.boxesandarrows.com/events/310 http://events.boxesandarrows.com/event/logo/310/ap_logo_2.pdf adaptive path, design, user experience