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CALSCALE:Gregorian
X-WR-CALNAME:Design Is Your Business
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070911
DTEND;VALUE=DATE:20070912
SUMMARY:Design Is Your Business
LOCATION:palo alto, California, USA
DESCRIPTION:6-9:30pm
\n
\nWhy you should attend
\nBusiness leaders worldwid
 e recognize design as a critical business factor, not just beautification. 
 Large corporations have added executives with design expertise to their tea
 m, leveraging the ability to think in the integrative designer’s way. Desig
 ners and business executives need to work together to shape business proces
 ses that make design an integral part of the DNA of a company. No matter wh
 ether the design team is in-house or a specialized design firm is hired.
\n
 
\nAreas for discussion
\n
\n    * Design as a business process
\n    * Bes
 t practice in everyday business design
\n    * TWTL: Think Walk Talk Look D
 esign
\n    * Design Mind – Business Mind: a synergistic approach
\n
\n
\nT
 he Panel:
\n
\n    * Michael Meyer, General Manager West Coast of Frog Desi
 gn
\n    * Joy Busse, CEO, Busse Design
\n    * Sarah A. Brody, Design Dire
 ctor Apple Computer
\n    * NN. – Business Executive
\n
\n
\nModerator:
\nS
 teffan Heuer, US Correspondent, brand eins Magazin, Germany
\n
\nAgenda:
\n
 6:00 - 7:30 pm Registration/Networking
\n7:30 - 9:00 pm Panel Discussion
\n
 9:00 - 9:30 pm Networking Reception
\n
\nGABA is hosting this panel discuss
 ion along with frog design, the legendary design consultancy that counts ma
 ny Fortune 500 brands as its clients and has created some of the world’s mo
 st iconic products.
\n
\nComplimentary appetizers, beer, wine and soft drin
 ks will be served.
\n
\nLocation: Frog Design, 3460 Hillview Avenue, Palo A
 lto CA 94304-1338, Tel. 650-856-frog (3764)
\n
\nCost: $20 Members, $35 Non
 -Members, $50 at the door
\n
\nRSVP: To RSVP, register and pay please use t
 he link below!
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