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CALSCALE:Gregorian
X-WR-CALNAME:Design Thinking 2007, Dallas
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071019
DTEND;VALUE=DATE:20071020
SUMMARY:Design Thinking 2007, Dallas
LOCATION:Dallas, Texas, USA
DESCRIPTION:Registration now available!!!
\n
\nClassic business models are 
 threatened—the economics of competition have changed. Quality, efficiency a
 nd price are quickly matched. Being different requires flexibility—it’s squ
 ishy. Squishy seems to imply risk.
\n
\nSuch is the conundrum of the balanc
 e between science and art—a balance readily facilitated by Design Thinking,
  fundamentals for strategic business differentiation.
\n
\nThis is THE even
 t to gain a purview of the design landscape across major DFW businesses. Jo
 in important conversations in a Half-Day-Plus exchange of ideas.
\n
\nFeatu
 red Speaker
\nChris Bernard, Microsoft User Experience Evangelist
\nhttp://
 chrisbernard.blogs.com/design_thinking_digest/
\n
\nOpen to the public
\nHo
 sts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Ch
 apter of the Society for Technical Communication (STC)
\nSponsors: IMC2, Mi
 crosoft, Usability Sciences, Cox & Hall
\n
\nCost
\n$40 Prepaid | $50 Day o
 f | $25 Hosts, Sponsors $25 Evening Only | $15 Students |
\n
\nLogo Design:
  Norm Cox, Cox & Hall
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