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CALSCALE:Gregorian
X-WR-CALNAME:Design Thinking 2007, Dallas
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071019
DTEND;VALUE=DATE:20071020
SUMMARY:Design Thinking 2007\, Dallas
LOCATION:Dallas\, Texas\, USA
DESCRIPTION:Registration now available!!!
\n
\nClassic business models are 
 threatened—the economics of competition have changed. Quality\, efficiency 
 and price are quickly matched. Being different requires flexibility—it’s sq
 uishy. Squishy seems to imply risk.
\n
\nSuch is the conundrum of the balan
 ce between science and art—a balance readily facilitated by Design Thinking
 \, fundamentals for strategic business differentiation.
\n
\nThis is THE ev
 ent to gain a purview of the design landscape across major DFW businesses. 
 Join important conversations in a Half-Day-Plus exchange of ideas.
\n
\nFea
 tured Speaker
\nChris Bernard\, Microsoft User Experience Evangelist
\nhttp
 ://chrisbernard.blogs.com/design_thinking_digest/
\n
\nOpen to the public
\
 nHosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star
  Chapter of the Society for Technical Communication (STC)
\nSponsors: IMC2\
 , Microsoft\, Usability Sciences\, Cox & Hall
\n
\nCost
\n$40 Prepaid | $50
  Day of | $25 Hosts\, Sponsors $25 Evening Only | $15 Students |
\n
\nLogo 
 Design: Norm Cox\, Cox & Hall
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