Dallas USA 2007-10-20 Registration now available!!! Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk. Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation. This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas. Featured Speaker Chris Bernard, Microsoft User Experience Evangelist http://chrisbernard.blogs.com/design_thinking_digest/ Open to the public Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC) Sponsors: IMC2, Microsoft, Usability Sciences, Cox & Hall Cost $40 Prepaid | $50 Day of | $25 Hosts, Sponsors $25 Evening Only | $15 Students | Logo Design: Norm Cox, Cox & Hall 327 TX Be part of 'different'. Be part of an experiment. Be part of a conversation. Join us... 2007-10-19 false http://designthinkingexec.backpackit.com/pub/1239101 http://events.boxesandarrows.com/events/327 http://events.boxesandarrows.com/event/logo/327/DT_07_Fullcolor.png design, design thinking, dialog, strategy