Contextual Innovation & Cross-cultural Design

Date: October 24 2007

Location: Singapore, Singapore

Website: http://www.humanfactors.com/training/CIcourse_ci.asp

About This Event

Half-day Seminar organized by Ergonomics Society of Singapore (http://www.ergoss.org)

Venue: Hotel Meritus Mandarin, Singapore
Time: 9.30 am to 12.30 pm

WHAT YOU WILL LEARN
- How to successfully introduce products and services to new markets
- How to apply user needs and cultural context to drive design ideas
- How to transform data into practical insights and product concepts

FIND OUT HOW THE CONTEXTUAL INNOVATION (CI) PROCESS MIGHT HELP YOU AND YOUR COMPANY
- You have a technology but you need to identify potential users
- You have an idea and you want to discover potential domains and markets for exploration
- You have a product which worked for one market but now you want to take it to another market
- You want to understand in depth about culture, the people, and preferences that will affect their adoption, usage and implementation of new products or services.

FEES
Free of charge.

Limited seats. Please register early. Follow the link below for more details, seminar brochure and online registration (on HFI website):

Sign Up!

http://www.humanfactors.com/training/CIcourse_ci.asp

Tags

contextual inquiry, crosscultural design, ethnography, innovation