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X-WR-CALNAME:Gerry McGovern- Creating Customer-Centric Websites
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071128
DTEND;VALUE=DATE:20071130
SUMMARY:Gerry McGovern- Creating Customer-Centric Websites
LOCATION:Ottawa, Ontario, Canada
DESCRIPTION:If you are involved in managing, developing, or writing for web
 sites, you won't want to miss this opportunity to spend two engaging and ed
 ucational days with one of the world's leading experts on web content and u
 sability.\n\nGerry McGovern, is making a rare visit to Ottawa this fall t
 o give a Masterclass on creating customer-centric websites. Organizations w
 hose websites focus on the customer and on task completion, rather than on 
 themselves, are the ones getting the most from their Web content, whether i
 t’s selling products or delivering services.\n\nThis two-day Masterclass 
 will provide you with the knowledge and tools needed to create quality “kil
 ler Web content” and the arguments to support an approach that puts the cus
 tomer at the very centre of your Web strategy.\n\nYou should attend this 
 workshop if you are:\n- Writing, editing or publishing Web content\n- Man
 aging Web projects \n- Promoting websites\n- Concerned about Web usabilit
 y\n\nThe Masterclass is being hosted by Neo Insight Inc., in collaboratio
 n with the Ottawa Centre for Research and Innovation (OCRI) and Canada Busi
 ness, Industry Canada. \n\nDon't let others miss out on this opportunity.
  Please forward this announcement to friends and colleagues (distribution l
 ists too) who have a stake in good Web design.\n\nWe have several people 
 who have attended previous Gerry McGovern workshops and were so impressed t
 hat they have registered again for this Masterclass. Come join us!\n
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