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VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.360//EN
CALSCALE:Gregorian
X-WR-CALNAME:Building Robust Personas in 30 Days or Less
BEGIN:VEVENT
DTSTART;VALUE=DATE:20071114
DTEND;VALUE=DATE:20071115
SUMMARY:Building Robust Personas in 30 Days or Less
LOCATION:Virtual
DESCRIPTION:Sign up today at http://tinyurl.com/yruel4 and use the promo co
 de "BOXES" to receive $30 off.
\n
\nIn this presentation, Jared M. Spool wi
 ll walk through an easy-to-accomplish 30 day plan for developing your own p
 ersona-based scenarios. He'll tackle each of the four development stages: g
 athering the field research, analyzing the data, building the personas and 
 their scenarios, and integrating the results into the development process. 
 
\n
\nGathering the Field Research: Jared will show you how to decide how m
 any folks to visit, who they should be, and how to prepare for meeting them
 . He'll talk about the best ways to collect information and how to best inv
 olve other team members.
\n
\nAnalyzing the Data: Jared will demonstrate se
 veral techniques from the analysis toolkit, including pair-wise comparisons
 , KJ Analyses, and weighted charts. He'll show you quick and easy methods f
 or sorting, organizing, and identifying the trends and insights you discove
 red in your study.
\n
\nBuilding the Personas and Their Scenarios:  Jared w
 ill show you how robust personas utilize the elements uncovered in the rese
 arch and analysis, making their creation easily flow from your pen (or keyb
 oard). Jared will walk through several effective techniques for readying yo
 ur insights about your users and their needs.
\n
\nIntegrating Personas int
 o the Development Process: The best teams have a ready-made plan as to how 
 they'll infuse their newly created personas and scenarios directly into the
  existing development process.  Jared will share techniques you can use imm
 ediately to introduce the personas, walk through the scenarios, and ensure 
 they become fixture of your development process.
\n
\nAs with all of the UI
 E Virtual Seminars, you'll get a complete handout with plenty of examples a
 nd an opportunity to ask Jared those burning questions about how to do this
  well in your environment. 
\n
\nSign up today at http://tinyurl.com/yruel4
  and use the promo code "BOXES" to receive $30 off.
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