World Usability Day, 1/2 Day Conference [NYC-UPA]

Date: November 08 2007

Location: New York, New York, USA

Website: http://nycupa20071108.eventbrite.com

About This Event

12:30 – 1:00 Registration, Opening Reception
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1:00 – 1:05 Introduction to WUD '07
Mark Safire, President, NYC UPA
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1:05 – 1:50 Delivering Stellar Customer Experiences
Three Principles for Success: Learn how organizations sustain a long-term competitive edge through user experience best practices.

Bruce Temkin, VP - Principal Analyst, Forrester Research
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1:50 – 2:50 Reinforcing Brands With Every Interaction
Leading interaction designers and producers discuss how key brand attributes can be successfully delivered through every customer interaction – online and off.

Moderator: Tammy Sachs, CEO, Sachs Insights. Panelists:
· Anthony S. Manson, Managing Partner - eMarketing, Sudler & Hennessey
· Brandt Flomer, Creative Director - Experience Strategy, R/GA
· Bruce Temkin, VP - Principal Analyst, Forrester Research
· Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide
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2:50 – 3:15 Snack Break
Light Refreshments & Snacks sponsored by Human Factors International
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3:15 – 3:50 Innovative Features: Triumphs & Tragedies
Examples of recent online interface techniques: good and not so good.

Tammy Sachs, CEO, Sachs Insights
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3:50 – 4:50 The User Experience Process: How to Make It Work
Leaders in User Experience across several industries discuss what has worked – and what has not – in establishing user-centered design processes.

Moderator: Mark Safire, President, NYC UPA. Panelists:
· Jose Coronado, Director of Usability, ADP
· Kathleen Hoski, Manager - Usability Research, Best Buy
· Todd Toler, Dir of User Experience, J Wiley
· Tushar Tanna, Former VP - Consumer Product Mgmt, WebMD
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4:50 – 5:25 Persona Development: A Healthcare Case Study
April McGee, Proj Dir, Human Factors International
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5:25 – 5:30 Closing Comments & Raffle
5:30 – 6:30 Cocktail Reception
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ADVANCE REGISTRATION REQUIRED: nycupa20071108.eventbrite.com
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Location:
1 Chase Manhattan Plaza, 60th floor, NYC

Sign Up!

http://nycupa20071108.eventbrite.com

Tags

personas, usability, ux, wud