New York USA 2007-11-09 12:30 – 1:00 Registration, Opening Reception -- 1:00 – 1:05 Introduction to WUD ‘07 Mark Safire, President, NYC UPA -- 1:05 – 1:50 Delivering Stellar Customer Experiences Three Principles for Success: Learn how organizations sustain a long-term competitive edge through user experience best practices. Bruce Temkin, VP - Principal Analyst, Forrester Research -- 1:50 – 2:50 Reinforcing Brands With Every Interaction Leading interaction designers and producers discuss how key brand attributes can be successfully delivered through every customer interaction – online and off. Moderator: Tammy Sachs, CEO, Sachs Insights. Panelists: · Anthony S. Manson, Managing Partner - eMarketing, Sudler & Hennessey · Brandt Flomer, Creative Director - Experience Strategy, R/GA · Bruce Temkin, VP - Principal Analyst, Forrester Research · Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide -- 2:50 – 3:15 Snack Break Light Refreshments & Snacks sponsored by Human Factors International -- 3:15 – 3:50 Innovative Features: Triumphs & Tragedies Examples of recent online interface techniques: good and not so good. Tammy Sachs, CEO, Sachs Insights -- 3:50 – 4:50 The User Experience Process: How to Make It Work Leaders in User Experience across several industries discuss what has worked – and what has not – in establishing user-centered design processes. Moderator: Mark Safire, President, NYC UPA. Panelists: · Jose Coronado, Director of Usability, ADP · Kathleen Hoski, Manager - Usability Research, Best Buy · Todd Toler, Dir of User Experience, J Wiley · Tushar Tanna, Former VP - Consumer Product Mgmt, WebMD -- 4:50 – 5:25 Persona Development: A Healthcare Case Study April McGee, Proj Dir, Human Factors International -- 5:25 – 5:30 Closing Comments & Raffle 5:30 – 6:30 Cocktail Reception -- ADVANCE REGISTRATION REQUIRED: nycupa20071108.eventbrite.com -- Location: 1 Chase Manhattan Plaza, 60th floor, NYC 346 NY Keynote: Delivering Stellar Customer Experiences, Bruce Temkin, Forrester Research. Speakers/panels on: reinforcing brands, innovative features, UX process, persona development. Cocktail reception. 2007-11-08 false http://nycupa20071108.eventbrite.com http://events.boxesandarrows.com/events/346 personas, usability, ux, wud