PhillyCHI Meeting with Dennis Schleicher

Date: October 30 2007

Location: Philadelphia, Pennsylvania, USA

Website: http://phillychi.acm.org

About This Event

Time: 6:00PM – 8:00PM
* Refreshments & socializing from 6:00PM – 6:30PM *
Location: Wu & Chen Auditorium, Levine Hall, University of Pennsylvania
Address: 3330 Walnut Street, Philadelphia, PA 19104
Map: http://tinyurl.com/34g86c
Please RSVP: phillyCHI@gmail.com

ABOUT THE PRESENTATION

In this presentation, Dennis will share some of his adventures using anthropological tools to inform Information Architecture including some fascinating insights uncovered from raiding people's glove boxes, which directly drove the experience design of the Ford vehicles owners' website. The presentation will help attendees begin to look at Web Design through an anthropological lens, shedding new light on old design problems.

Dennis will also discuss some of the cutting edge ideas and methodologies recently presented at the EPIC2007, the premier international event for practitioners of ethnographic work in industry (not academic). In addition, he will speculate as to what might be some near-term trends we all should take note of.

ABOUT THE PRESENTER

Mr. Schleicher is a Senior Information Architect at E.magination.com in Baltimore Maryland. He has a background in business and industrial anthropology and has been working awhile in the field of information technology and culture. He later moved into Information Architecture and found, to his surprise, that many anthropological tools and skills were very useful to IA and Web design.

http://www.dennisschleicher.com

ABOUT OUR SPONSOR

Messagefirst, Inc.
Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way.

http://www.messagefirst.com.

Sign Up!

http://phillychi.acm.org

Tags

acm, anthropology, chi, dennis schleicher, design, hci, information architecture, messagefirst, phillychi, sigcgi, web design