BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.360//EN
CALSCALE:Gregorian
X-WR-CALNAME:Involution Master Academy: Site Search Analytics
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080318
DTEND;VALUE=DATE:20080319
SUMMARY:Involution Master Academy: Site Search Analytics
LOCATION:Sunnyvale, California, USA
DESCRIPTION:Instructor Lou Rosenfeld
\nLou Rosenfeld is an information arch
 itecture consultant and founder of Rosenfeld Media, a publisher of short, p
 ractical user experience books. He has helped numerous Fortune 500s and oth
 er large, messy, political enterprises make their information easier to fin
 d. Lou is co-author of Information Architecture for the World Wide Web (O’R
 eilly & Associates; 3rd edition, 2006) regarded as the bible of information
  architecture, and has been a regular contributor to Web Review, Internet W
 orld, and CIO magazines.
\n
\nDoes your site have a search engine? If so, y
 ou’re sitting on an often under-utilized pot of gold: search query data tha
 t describes what your customers really want from your site—in their own wor
 ds. Site search analytics help you understand and benefit from that data, e
 nabling you to better diagnose a multitude of user experience problems.
\n
 \nIn this day-long seminar, Lou Rosenfeld — co-author of Information Archit
 ecture for the World Wide Web and the forthcoming Search Analytics for your
  Site: Conversations with your customers — will combine lecture, group disc
 ussion, and hands-on exercises to cover the basics of site search analytics
 . And he’ll show you how spending even an hour a week analyzing your search
  queries can help tune and improve your site and expose new opportunities f
 or improving your business strategy.
\n
\nAs with all Involution Master Aca
 demy courses, this class is limited to nine students. This guarantees each 
 student significant interaction with Lou and a unique opportunity to roll u
 p your sleeves and put these ideas into practice with the recognized indust
 ry expert on this topic and your eight classmates. It also means that there
  are very few seats available, so sign up today!
END:VEVENT
END:VCALENDAR