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CALSCALE:Gregorian
X-WR-CALNAME:Site Search Analytics for a Better User Experience
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080515
DTEND;VALUE=DATE:20080516
SUMMARY:Site Search Analytics for a Better User Experience
LOCATION:Chicago, Illinois, USA
DESCRIPTION:Does your site have a search engine? If so, you're sitting on a
 n often under-utilized pot of gold: search query data that describes what y
 our customers really want from your site—in their own words. Site search an
 alytics helps you understand and benefit from that data, enabling you to be
 tter diagnose and solve a multitude of user experience problems. The result
 : better content, better navigation, better search, better interface design
 , and a better user experience.
\n
\nIn this day-long workshop, Lou Rosenfe
 ld—co-author of Information Architecture for the World Wide Web and the for
 thcoming Search Analytics for your Site: Conversations with your customers—
 will combine lecture, discussion, and extensive hands-on exercises to cover
  the basics of site search analytics. And he'll show you how spending even 
 an hour a week analyzing your search queries can help tune and improve your
  site and expose new opportunities for improving your business strategy.
\n
 
\nYou'll learn to:
\n
\n* Understand search logs and relevant analytics re
 ports
\n* Ask the right questions of your query data
\n* Identify where you
 r site's search and navigation are failing, and learn how to fix them
\n* T
 une your content to your audience's needs and plug your site's content gaps
 
\n* Enhance your site's navigation through improved metadata
\n* Design be
 tter interfaces for entering queries and for presenting search results
\n* 
 Improve your search engine's configuration
\n* Reinvigorate your user exper
 ience methodology by incorporating a method that's truly quantitative, and 
 which helps improve your qualitative methods
\n
\nWe won't cover:
\n
\n* Th
 e technical aspects of analytics tools (such as how to install one on your 
 server)
\n* Search engine optimization; that's about helping people find th
 eir way to your site, while site search analytics is about helping them fin
 d information within your site
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