Gerry McGovern -Managing Customer-Centric Websites

Date: May 07 2008

Location: Ottawa, Canada

Website: http://www.neoinsight.com/workshops/exec-overview.html

About This Event

This Executive session is for senior managers and executives who have to translate strategic plans and visions into coordinated actions by other people. It is for those of you who want to:

- Take your vision and manage your website to realize your strategic objectives
- Make decisions based on data rather than opinion
- Establish a clear return on investment
- Maintain a clear focus to get maximum impact from limited resources
- Develop actionable metrics for effectively managing the web channel

The key challenge you face today with your website is not about technology or content. It's about service. How do you let your customers (citizens, consumers and businesses) more quickly and more easily serve themselves? Because on the Web it's all about self-service.

The Web is about the shift in power from the organization to the customer. Simply put, the Web empowers customers and citizens more than it empowers organizations. The most successful websites are built around the needs of its users, rather than the demands of organizations and managers. In the long-term, being customer-centric is not a like-to-do, it is a must-do.

Gerry McGovern is world-renowned speaker and expert on Web content and usability. He communicates the essential strategies that every manager needs to know, in an engaging and humorous way that makes his message unforgettable. Do not miss this one-off opportunity

Sign Up!

http://www.neoinsight.com/workshops/exec-overview.html

Tags

carewords, customercentric, gerry mcgovern, ia, information architecture, killer web content, taskonomy, taxonomy, usability, user experience, web design