Site Search Analytics For A Better User Experience

Date: April 22 2008

Location: Sunnyvale, California, USA

Website: http://involutionstudios.com/?p=111&cat=8

About This Event

Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems.

In this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

Instructor Lou Rosenfeld
Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O'Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines.

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!

Sign Up!

http://involutionstudios.com/?p=111&cat=8

Tags

analytics, site search analytics, user experience