Influencing Strategy by Design

Date: May 10 2008

Location: Sunnyvale, California, USA

Website: http://http://involutionstudios.com/?p=123&cat=8

About This Event

This full-day course will teach designers how to contribute to the direction of their company by synthesizing and articulating clear, actionable business and product strategies. Often, growth opportunities for designers are artificially limited by org charts that fail to fully capitalize on the galvanizing role that design can have beyond product or marketing. This course empowers designers by giving them tools to impact strategy by illuminating important decision-drivers like market or user research, web analytics, financials, and product reports.

This hands-on course is created for experienced designers, enabling them to influence and improve strategic decision-making within their department or company. They will learn principles for communicating and influencing strategy, along with practicing skills and techniques thru group activities, and working directly with Luke and Tom. This course will maximize a designer's ability to help their organization make better decisions.

Instructor Luke Wroblewski
LukeW is currently Senior Principal of Product Ideation & Design at Yahoo! Inc., and Principal of LukeW Interface Designs. Luke authored the book "Site-Seeing: A Visual Approach to Web Usability" and his online publication, Functioning Form, is an industry-leading resource for design intelligence.

Instructor Tom Chi
Tom Chi is a Senior Principal Designer at Yahoo! and has worked as each of Designer, Product Manager, Developer, and Consultant. He was a key design driver on many products, including Yahoo Answers, the new Yahoo Search, Microsoft Outlook, and several other enterprise applications.

As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Luke and Tom and a unique opportunity to put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today!

Sign Up!

http://http://involutionstudios.com/?p=123&cat=8

Tags

design strategy, interface design, product strategy