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X-WR-CALNAME:Influencing Strategy by Design
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DTSTART;VALUE=DATE:20080510
DTEND;VALUE=DATE:20080511
SUMMARY:Influencing Strategy by Design
LOCATION:Sunnyvale, California, USA
DESCRIPTION:This full-day course will teach designers how to contribute to 
 the direction of their company by synthesizing and articulating clear, acti
 onable business and product strategies. Often, growth opportunities for des
 igners are artificially limited by org charts that fail to fully capitalize
  on the galvanizing role that design can have beyond product or marketing. 
 This course empowers designers by giving them tools to impact strategy by i
 lluminating important decision-drivers like market or user research, web an
 alytics, financials, and product reports.
\n
\nThis hands-on course is crea
 ted for experienced designers, enabling them to influence and improve strat
 egic decision-making within their department or company. They will learn pr
 inciples for communicating and influencing strategy, along with practicing 
 skills and techniques thru group activities, and working directly with Luke
  and Tom. This course will maximize a designer’s ability to help their orga
 nization make better decisions.
\n
\nInstructor Luke Wroblewski
\nLukeW is 
 currently Senior Principal of Product Ideation & Design at Yahoo! Inc., and
  Principal of LukeW Interface Designs. Luke authored the book “Site-Seeing:
  A Visual Approach to Web Usability” and his online publication, Functionin
 g Form, is an industry-leading resource for design intelligence. 
\n
\nInst
 ructor Tom Chi
\nTom Chi is a Senior Principal Designer at Yahoo! and has w
 orked as each of Designer, Product Manager, Developer, and Consultant. He w
 as a key design driver on many products, including Yahoo Answers, the new Y
 ahoo Search, Microsoft Outlook, and several other enterprise applications. 
 
\n
\nAs with all Involution Master Academy courses, this class is limited 
 to nine students. This guarantees each student significant interaction with
  Luke and Tom and a unique opportunity to put these ideas into practice wit
 h the recognized industry expert on this topic and your eight classmates. I
 t also means that there are very few seats available, so sign up today!
\n
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