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X-WR-CALNAME:Influencing Strategy by Design
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DTSTART;VALUE=DATE:20080510
DTEND;VALUE=DATE:20080511
SUMMARY:Influencing Strategy by Design
LOCATION:Sunnyvale\, California\, USA
DESCRIPTION:This full-day course will teach designers how to contribute to 
 the direction of their company by synthesizing and articulating clear\, act
 ionable business and product strategies. Often\, growth opportunities for d
 esigners are artificially limited by org charts that fail to fully capitali
 ze on the galvanizing role that design can have beyond product or marketing
 . This course empowers designers by giving them tools to impact strategy by
  illuminating important decision-drivers like market or user research\, web
  analytics\, financials\, and product reports.
\n
\nThis hands-on course is
  created for experienced designers\, enabling them to influence and improve
  strategic decision-making within their department or company. They will le
 arn principles for communicating and influencing strategy\, along with prac
 ticing skills and techniques thru group activities\, and working directly w
 ith Luke and Tom. This course will maximize a designer’s ability to help th
 eir organization make better decisions.
\n
\nInstructor Luke Wroblewski
\nL
 ukeW is currently Senior Principal of Product Ideation & Design at Yahoo! I
 nc.\, and Principal of LukeW Interface Designs. Luke authored the book “Sit
 e-Seeing: A Visual Approach to Web Usability” and his online publication\, 
 Functioning Form\, is an industry-leading resource for design intelligence.
  
\n
\nInstructor Tom Chi
\nTom Chi is a Senior Principal Designer at Yahoo
 ! and has worked as each of Designer\, Product Manager\, Developer\, and Co
 nsultant. He was a key design driver on many products\, including Yahoo Ans
 wers\, the new Yahoo Search\, Microsoft Outlook\, and several other enterpr
 ise applications. 
\n
\nAs with all Involution Master Academy courses\, thi
 s class is limited to nine students. This guarantees each student significa
 nt interaction with Luke and Tom and a unique opportunity to put these idea
 s into practice with the recognized industry expert on this topic and your 
 eight classmates. It also means that there are very few seats available\, s
 o sign up today!
\n
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