<?xml version="1.0" encoding="UTF-8"?>
<event>
  <city>Ottawa</city>
  <country>Canada</country>
  <end-on type="date">2008-05-13</end-on>
  <full-description>This workshop offers success strategies for effective usability engineering in organizations developing software products and services for the public or for internal users.

It provides effective organizational skills that can be put to immediate use by interaction designers, computer scientists, web designers, software engineers, graphic designers, information architects, usability engineers, industrial designers, and other professionals involved in pursuing the goal of optimal user experiences for end users.

The workshop outlines how to make the business case for usability engineering in general - and specific usability project plans in particular - by adapting general cost-justification techniques to estimate expected return on investment (ROI) for usability initiatives. This technique can be used to solicit funding. Cost-justification is discussed across a wide variety of contexts, including both commercial and internal traditional business applications, public web sites, intranets, and web-based applications.

Dr. Deborah J. Mayhew (http://drdeb.vineyard.net) is an internationally recognized author, teacher, speaker and consultant on software user interface design and usability engineering. She has been owner and Principal Consultant of Deborah J. Mayhew &amp; Associates, a consulting firm offering a wide variety of services related to usability engineering, since 1986.

For more details about the program and leader, see http://www.capchi.org/workshop.html
</full-description>
  <id type="integer">461</id>
  <region>Canada</region>
  <short-description>This workshop offers success strategies for effective usability engineering in organizations developing software products and services for the public or for internal users.
</short-description>
  <start-on type="date">2008-05-12</start-on>
  <title>Strategic Usability Engineering Workshop</title>
  <virtual type="boolean">false</virtual>
  <website>http://www.capchi.org/workshop.html</website>
  <url>http://events.boxesandarrows.com/events/461</url>
  <logo-url>http://events.boxesandarrows.com/event/logo/461/CapCHILogo2000.gif</logo-url>
  <tag-string>cost justifying, deborah mayhew, roi, strategy, usability</tag-string>
</event>
