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X-WR-CALNAME:Mental Models workshop with Indi Young
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080602
DTEND;VALUE=DATE:20080603
SUMMARY:Mental Models workshop with Indi Young
LOCATION:Brighton\, United Kingdom
DESCRIPTION: There is no single methodology for creating the perfect produc
 t—but you can increase your odds. One of the best ways is to understand use
 rs' reasons for doing things. Mental Models gives you the tools to help you
  grasp\, and design for\, those reasons.
\n
\nThose in the field of cogniti
 ve research have been describing and defining mental models for a few decad
 es. Mental models are the most effective way to align design strategy with 
 your users' behavior\, and to approach your design from the understanding o
 f the end user. Mental models are representations of people's behavior\, ph
 ilosophies\, and emotion around how they accomplish something\, regardless 
 of which tools they use.
\n
\nIn this full-day workshop\, Indi Young\, auth
 or of Mental Models: Aligning Design Strategy with Human Behavior\, will te
 ach you how to better understand the user experience through the use of men
 tal models before making design and strategic decisions. Mental models prov
 ide design teams with a very clear picture of what their users are trying t
 o accomplish\, so the product or design can be structured accordingly.
\nWh
 o?
\n
\nIndi Young is an applications and navigation guru who began her wor
 k in Web applications in 1995. She specializes in gathering user research d
 ata to create mental models for use in business/user gap analysis. A foundi
 ng partner of Adaptive Path in 2001\, she has worked with an impressive col
 lection of clients. Indi recently finished writing her long-awaited book\, 
 Mental Models: Aligning Design Strategy with Human Behavior published by Ro
 senfeld Media.
\n
\nHow much?
\nThe workshop costs £395 per person but Earl
 y bird tickets are available until May 7th for £345 per person.
\n
\nPlaces
  are limited to just 25 people to keep the workshop nice and intimate.
\n
\
 nVisit the Clearleft website to book.
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