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X-WR-CALNAME:Mental Models workshop with Indi Young
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080602
DTEND;VALUE=DATE:20080603
SUMMARY:Mental Models workshop with Indi Young
LOCATION:Brighton, United Kingdom
DESCRIPTION: There is no single methodology for creating the perfect produc
 t—but you can increase your odds. One of the best ways is to understand use
 rs' reasons for doing things. Mental Models gives you the tools to help you
  grasp, and design for, those reasons.
\n
\nThose in the field of cognitive
  research have been describing and defining mental models for a few decades
 . Mental models are the most effective way to align design strategy with yo
 ur users' behavior, and to approach your design from the understanding of t
 he end user. Mental models are representations of people's behavior, philos
 ophies, and emotion around how they accomplish something, regardless of whi
 ch tools they use.
\n
\nIn this full-day workshop, Indi Young, author of Me
 ntal Models: Aligning Design Strategy with Human Behavior, will teach you h
 ow to better understand the user experience through the use of mental model
 s before making design and strategic decisions. Mental models provide desig
 n teams with a very clear picture of what their users are trying to accompl
 ish, so the product or design can be structured accordingly.
\nWho?
\n
\nIn
 di Young is an applications and navigation guru who began her work in Web a
 pplications in 1995. She specializes in gathering user research data to cre
 ate mental models for use in business/user gap analysis. A founding partner
  of Adaptive Path in 2001, she has worked with an impressive collection of 
 clients. Indi recently finished writing her long-awaited book, Mental Model
 s: Aligning Design Strategy with Human Behavior published by Rosenfeld Medi
 a.
\n
\nHow much?
\nThe workshop costs £395 per person but Early bird ticke
 ts are available until May 7th for £345 per person.
\n
\nPlaces are limited
  to just 25 people to keep the workshop nice and intimate.
\n
\nVisit the C
 learleft website to book.
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