Cooper U: The Business of Innovation

Date: June 23 2008 - June 24 2008

Location: San Francisco, California, USA

Website: http://www.cooper.com/services/training/the_business_of_innovation.html

About This Event

The Business of Innovation: Aligning Your Organization Through Design.

This new two day course is intended for all of you who have been working hard to help your organizations get the most out of design. We'll cover the topics so many people have been asking us about, including:

Day one
-What makes products (and the companies that make them) successful
-How design provides a repeatable approach to innovation
-Why companies fail at innovation and design
-Assessing how well your organization has incorporated design
-Pros and cons of various organizational structures and processes for design and development
-Determining what roles, processes, and structures are right for your company
-New product definition vs. incremental innovation

Day two
-Principles and challenges in change management
-Being an effective leader of change
-Characteristics of successful change initiatives
-Developing a change plan and building consensus around it
-Identifying a demonstration project
-Identifying ways to measure your success
-Implementing a change plan and handling challenges along the way
-Maintaining design and innovation as core values

As in all Cooper U courses, we'll provide plenty of content along with hands-on learning. We'll be taking a business school approach, examining detailed case studies of what has and hasn't worked for other organizations. We'll also give you opportunities to apply what you're learning to your own organization so you'll have the beginnings of a plan to share when you go back to the office.

Instructors Kim Goodwin and Steve Calde will lead the course, which is limited to 20 people to ensure plenty of interaction.

Sign Up!

http://www.cooper.com/services/training/the_business_of_innovation.html

Tags

business, cooper, cooper u, innovation, organizational change