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X-WR-CALNAME:Cooper U: The Business of Innovation
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080623
DTEND;VALUE=DATE:20080625
SUMMARY:Cooper U: The Business of Innovation
LOCATION:San Francisco\, California\, USA
DESCRIPTION:The Business of Innovation: Aligning Your Organization Through 
 Design.
\n 
\nThis new two day course is intended for all of you who have b
 een working hard to help your organizations get the most out of design. We’
 ll cover the topics so many people have been asking us about\, including:
\
 n
\nDay one
\n-What makes products (and the companies that make them) succe
 ssful
\n-How design provides a repeatable approach to innovation
\n-Why com
 panies fail at innovation and design
\n-Assessing how well your organizatio
 n has incorporated design
\n-Pros and cons of various organizational struct
 ures and processes for design and development
\n-Determining what roles\, p
 rocesses\, and structures are right for your company
\n-New product definit
 ion vs. incremental innovation
\n
\nDay two
\n-Principles and challenges in
  change management
\n-Being an effective leader of change
\n-Characteristic
 s of successful change initiatives
\n-Developing a change plan and building
  consensus around it
\n-Identifying a demonstration project
\n-Identifying 
 ways to measure your success
\n-Implementing a change plan and handling cha
 llenges along the way
\n-Maintaining design and innovation as core values
\
 n
\nAs in all Cooper U courses\, we’ll provide plenty of content along with
  hands-on learning. We’ll be taking a business school approach\, examining 
 detailed case studies of what has and hasn’t worked for other organizations
 . We’ll also give you opportunities to apply what you’re learning to your o
 wn organization so you’ll have the beginnings of a plan to share when you g
 o back to the office.
\n
\nInstructors Kim Goodwin and Steve Calde will lea
 d the course\, which is limited to 20 people to ensure plenty of interactio
 n.
\n
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