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VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.360//EN
CALSCALE:Gregorian
X-WR-CALNAME:USID2008: Design Innovation & User Experience
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080904
DTEND;VALUE=DATE:20080907
SUMMARY:USID2008: Design Innovation & User Experience
LOCATION:Bangalore, India
DESCRIPTION:Advances in communication and information technology have evolv
 ed users from ‘informed buyers' to ‘sophisticated consumers', and these sop
 histicated consumers expect more from the products and services they buy.
\
 n
\nWhile ‘gathering requirements to fulfill needs of the users' were suffi
 cient for the informed buyer, it remains largely inadequate when attempting
  to address the needs of this ‘sophisticated consumer'. A striking example 
 of this stark reality is that corporations are struggling to stay ahead in 
 the marketplace by ensuring that their online mechanisms leverage the onsla
 ught of social communities, information networks, and technology to communi
 cate with their users.
\n
\nBusinesses are faced with a unprecedented dilem
 ma: Knowledge of ‘How to make..?” has outpaced the, imagination of ‘What to
  make…?” As the technology grows rapidly to deliver the function of the pro
 duct, the potential to equally deliver the user experience for the product 
 remains a challenge. Acknowledging, and addressing the wide gap between tec
 hnology, innovation and user experience is crucial to transforming business
 es in the new economy.
\n
\nSatisfying this new generation of sophisticated
  consumers, their unexpressed expectations and their expressed needs poses 
 a multitude of challenges and opportunities that demand a fundamental shift
  in the way we approach business. This paradigm shift requires organization
 s to build strategies that map their businesses and user goals by deliverin
 g a successful user-experience.
\n
\nDesign Innovation & User Experience ar
 e the key drivers in the new economy that will build the identity and the d
 istinctiveness required for businesses to stand out in the global marketpla
 ce. Innovation with focus on user experience can help businesses differenti
 ate in the global marketplace that has no dearth of competitors vying to ma
 ke their mark.
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