8 Guiding Principles for Prototyping

Date: July 24 2008

Location: Philadelphia, Pennsylvania, USA

Website: http://phillychi.acm.org

About This Event

6PM - 8PM on Thursday, July 24, 2008
Messagefirst
230 N 2nd Street, Suite 2C
Philadelphia, PA 19106
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RSVP: phillychi@gmail.com
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About this Presentation
Have you ever wanted to introduce prototyping into your organization's design process but weren't sure of where to start? Or do you currently practice prototyping and need some fresh ideas?

At this month's PhillyCHI event, Todd Zaki Warfel will present eight guiding principles for prototyping and will perform a hands-on demonstration of several techniques.

About the Speaker
Todd Zaki Warfel is a Principal and Founder of Messagefirst, a Philadelphia-based design research consultancy, where he blends research and design to evolve products in innovative and beautiful ways. Todd is a dynamic speaker and storyteller by nature. He is an active speaker and member of a number of industry communities and organizations, including the Information Architecture Institute, Interaction Design Association and Usability Professionals' Association.

Todd's clients have included Albertsons, AT&T Wireless, Bankrate, Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartford, LA Times, Motorola, Palm and SBC.

Todd currently lives in Philadelphia and blogs at toddwarfel.com. His upcoming book, Practical Prototyping: A Practitioner's Guide to Prototyping from Rosenfeld Media, will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in and test feasibility with your development team. It is anticipated to be available later this year.

Those interested in obtaining a copy of Todd's upcoming book can learn more at
http://www.rosenfeldmedia.com/books/prototyping

For more information about Messagefirst, visit http://www.messagefirst.com

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Tags

prototyping