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X-WR-CALNAME:8 Guiding Principles for Prototyping
BEGIN:VEVENT
DTSTART;VALUE=DATE:20080724
DTEND;VALUE=DATE:20080725
SUMMARY:8 Guiding Principles for Prototyping
LOCATION:Philadelphia, Pennsylvania, USA
DESCRIPTION:6PM - 8PM on Thursday, July 24, 2008
\nMessagefirst
\n230 N 2nd
  Street, Suite 2C
\nPhiladelphia, PA 19106
\n========
\nRSVP: phillychi@gma
 il.com
\n========
\n
\nAbout this Presentation
\nHave you ever wanted to in
 troduce prototyping into your organization's design process but weren't sur
 e of where to start? Or do you currently practice prototyping and need some
  fresh ideas?
\n
\nAt this month's PhillyCHI event, Todd Zaki Warfel will p
 resent eight guiding principles for prototyping and will perform a hands-on
  demonstration of several techniques.
\n
\nAbout the Speaker
\nTodd Zaki Wa
 rfel is a Principal and Founder of Messagefirst, a Philadelphia-based desig
 n research consultancy, where he blends research and design to evolve produ
 cts in innovative and beautiful ways. Todd is a dynamic speaker and storyte
 ller by nature. He is an active speaker and member of a number of industry 
 communities and organizations, including the Information Architecture Insti
 tute, Interaction Design Association and Usability Professionals' Associati
 on.
\n
\nTodd's clients have included Albertsons, AT&T Wireless, Bankrate, 
 Bank of America, Citi, Comcast, Cornell University, IntraLinks, The Hartfor
 d, LA Times, Motorola, Palm and SBC.
\n
\nTodd currently lives in Philadelp
 hia and blogs at toddwarfel.com. His upcoming book, Practical Prototyping: 
 A Practitioner's Guide to Prototyping from Rosenfeld Media, will take a han
 ds-on approach, enabling you to develop prototypes with minimal muss and fu
 ss. The book will discuss how prototypes are more than just a design tool b
 y demonstrating how they can help you market a product, gain internal buy-i
 n and test feasibility with your development team. It is anticipated to be 
 available later this year.
\n
\nThose interested in obtaining a copy of Tod
 d's upcoming book can learn more at
\nhttp://www.rosenfeldmedia.com/books/p
 rototyping
\n
\nFor more information about Messagefirst, visit http://www.m
 essagefirst.com
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