Aligning web site design with human behaviour

Date: November 19 2008 - November 20 2008

Location: Sydney, Australia

Website: http://www.keyforums.com.au

About This Event

During this two-day intensive master class, Indi will give you a deep understanding of people's motivations and thought-processes, along with the emotional and philosophical landscape in which they are operating. You use mental models to align your design strategy with how people work. This intensive two-day course will help product designers, web designers and business strategists develop digital, physical, and environmental interactions that help people accomplish their goals. Specifically, you will learn how to:

* Understand the user experience before making design and strategic decisions,
* Provide your organization with a clear roadmap of where it should – and shouldn't - invest its energies,
* Speak to your customers in their language, not in the language of internal processes/structures,
* Be confident about your design decisions by grounding them in research data,
* Learn to decide on generative or evaluative research for the proper circumstances, and do better than surveys,
* Stop the continual redesign process by deriving an information architecture from users' tasks,
* Get everyone—from discordant team members to busy executives—thinking alike with respect to design and strategy,
* Prevent disagreements about data interpretations within or across design teams.

Taking place in Sydney, this course has already attracted a huge amount of interest, so we would encourage you to register for the event sooner rather than later to avoid disappointment. For your copy of the course brochure please contact enquiries@keyforums.com.au or call us on +61 (02) 9436 4255.

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http://www.keyforums.com.au