Content Strategy: From Losing to Winning Content

Date: October 22 2008

Location: Atlanta, Georgia, USA

Website: http://www.evite.com/app/publicUrl/KGELPDNQIBHTVIEJXLOC/CHIA-October

About This Event

Tired of watching your designs become filled with bad content? Ever run into confusion over who "owns" content? Feel like no one is around to make content as well-crafted as your designs? Or do you create great content but feel it isn't appreciated or supported? Then join us for this exciting panel event including HowStuffWorks, AT&T Mobility, UPS, and Brain Traffic.

Bad content is a losing situation for users / customers and businesses alike. But creating good content is hard. This panel will explore the growing discipline of content strategy, including its business and user experience value.

Conal Byrne, Editor-in-Chief, HowStuffWorks

David Forbes, Senior Director of IT Strategy, AT&T Mobility

Richard Sheffield, Managing Editor, UPS and author of The Web Content Strategist's Bible

Kristina Halvorson, President, Brain Traffic

Colleen Jones (Moderator), UX Consultant

Sign Up!

http://www.evite.com/app/publicUrl/KGELPDNQIBHTVIEJXLOC/CHIA-October

Tags

atlanta, chi, computer human interaction, content strategy, user experience