NYC UPA Website Research with Undecided Voters

Date: October 28 2008

Location: New York City, New York, USA

Website: http://20081028.eventbrite.com

About This Event

Topic:
In an age of media overload, how do undecided voters make up their minds in the upcoming election? Do Web savvy Americans turn to the Web for answers and if so, how much influence do the candidates' Websites have? Could the usability of the Obama & McCain sites have a significant impact on the way people perceive each candidate? Can having a user-friendly Website really sway people's votes?

First Insights wanted to get the answers to these questions and more. Our team traveled the country and conducted one-on-one usability interviews with dozens of undecided voters. Lon Taylor, Principal Usability Consultant at First Insights, will explain our methodology, share how we created our moderators guide and present a host of detailed findings and video clips.

Presenter:
Lon Taylor has cultivated his usability, marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-ups. Having filled a variety of roles as a usability moderator, senior project manager, director of marketing, and occasional information architect, he offers clients a straightforward approach to helping them meet their objectives.

The experience of working across a variety of industries - banking, insurance, travel, pharmaceuticals, automotive, technology and packaged goods - gives Lon a unique perspective when new challenges arise. The diverse nature of the projects Lon completed during his years at Blue Marble and Novo (part of Publicis Groupe) demonstrated his ability to lead multi-disciplined teams and think creatively.

Time:
Presentation: 6:30pm to 8:00pm (please arrive by 6)
Networking: 8:00pm to 8:30pm

Location:
277 Park Avenue
New York, NY 10017
(betw. 47th & 48th, EAST side of street)

Cost:
**Note: Please register and pre-pay at the event registration website.**
NYC-UPA Members & Non-Members: $15
Non-members with 1 year membership: $30
Full-time students: $5 (with provide valid ID)

Sign Up!

http://20081028.eventbrite.com