Using Mental Models for Tactics and Strategy

Date: December 11 2008

Location: Virtual

Website: http://www.rosenfeldmedia.com/webinars/mental-models/

About This Event

You've researched your customers, aligned your product offerings with their behavior, and successfully used this mental model to guide your design. But as time passes, you see products, staff, and even whole business units come and go. How do you manage your design so it stays in sync with your organization? This Future Practice Webinar, led by author Indi Young (bio), will introduce mental models, describe how they benefit tactical design projects, and then show how you can use them to manage strategic change.

Mental models can remain stable for decades. They map out an audience's behavior, beliefs, and emotions. If you imagine how you buy a home, there are aspects of finding a location you like, finding candidate properties, finding a real estate agent you can get along with, convincing a lender that you can make payments, and making sure there are no hidden problems with the property or neighbors. Your grandparents faced these same aspects. But whereas your grandparents had only the newspaper and their own trusty eyes, you have the Internet to explore locations and search for properties. What changed over the decades is how various organizations support home buyers.

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http://www.rosenfeldmedia.com/webinars/mental-models/

Tags

indi young, mental models, user experience