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VERSION:2.0
PRODID:-//Ensemble Independent//vPim 0.695//EN
CALSCALE:Gregorian
X-WR-CALNAME:Using Mental Models for Tactics and Strategy
BEGIN:VEVENT
DTSTART;VALUE=DATE:20081211
DTEND;VALUE=DATE:20081212
SUMMARY:Using Mental Models for Tactics and Strategy
LOCATION:Virtual
DESCRIPTION:You've researched your customers\, aligned your product offerin
 gs with their behavior\, and successfully used this mental model to guide y
 our design. But as time passes\, you see products\, staff\, and even whole 
 business units come and go. How do you manage your design so it stays in sy
 nc with your organization? This Future Practice Webinar\, led by author Ind
 i Young (bio)\, will introduce mental models\, describe how they benefit ta
 ctical design projects\, and then show how you can use them to manage strat
 egic change.
\n
\nMental models can remain stable for decades. They map out
  an audience's behavior\, beliefs\, and emotions. If you imagine how you bu
 y a home\, there are aspects of finding a location you like\, finding candi
 date properties\, finding a real estate agent you can get along with\, conv
 incing a lender that you can make payments\, and making sure there are no h
 idden problems with the property or neighbors. Your grandparents faced thes
 e same aspects. But whereas your grandparents had only the newspaper and th
 eir own trusty eyes\, you have the Internet to explore locations and search
  for properties. What changed over the decades is how various organizations
  support home buyers.
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