European Market Research Event

Date: November 13 2006 - November 16 2006

About This Event

The first European Market Research Event will take place in London from 13 to 16 November this year.

The European Market Research Event positions itself as the "only practitioner led event focused on the business value of market research and consumer insights". It is designed to join market researchers, directors of insights and marketers, to discuss the business value of market research.

Speaker come from such companies as Barclays Bank, CNBC Europe, EMI Music, Eastman Kodak, IBM, Intel, LEGO, Lufthansa, Microsoft, Nokia, Pepsico, Price Waterhouse Cooper, Procter and Gamble, Orange, Steelcase, Swisscom Innovations, Unilever and Vodafone. Anne Kirah, Microsoft's senior design anthropologist, is the event's co-chair.

The event, which coincides with the UPA's 2006 World Usability Day, is organised in various thematic "special interest groups". Themes are Ethnography, Segmentation, Online Research, Global Research, Media, and Usability.

The main conference days (Monday to Wednesday) feature keynote sessions from leading practitioners from Procter & Gamble, Unilever, and authors including James Surowiecki, "Wisdom of Crowds", and Peter Fisk, "Marketing Intelligence". Academics from the London Business School, Northwestern University and other institutions also contribute keynote speeches. The afternoons of the main conference days are devoted to in-depth case-studies on Trends, Product Development, Shopper Insights, Return on Investment, Social Research, Branding, Business to Business, and Best Practices in Applying Market Research.

In the months leading up to the event, the blog Putting People First (www.experientia.com/blog) will post several interviews with the organisers and some of the key speakers. During the event the blog will provide live reporting, including some short interviews with key participants.

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http://www.euromre.com/

European Market Research Event

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