<?xml version="1.0" encoding="UTF-8"?>
<event>
  <city>San Francisco</city>
  <country>USA</country>
  <end-on type="date">2009-03-04</end-on>
  <full-description>In this tightening economy, it's more crucial than ever to make explicit the business value of design. Creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. 

If you are a VP, director, or manager involved in product strategy, product development, service design, or design management, this is a prime opportunity to join peers from around the world for two days of inspiration, education and networking, removed from the hustle and distraction of your working life.

Confirmed speakers: 
* Bruce Tempkin - VP, Principal Analyst, Forrester Research

* Dan Roam - author of "The Back of the Napkin"

* David Bulter - VP, Design, The Coca-Cola Company

* Khoi Vinh - Design Director for NYTimes.com

* Margaret Gould Stewart - Manager, User Experience, Google

* Marty Neumeir - President of Neutron

* Margret Schmidt - VP, User Experience Design &amp; Research, TiVo

* Sara Beckman - Co-Director of the Management of Technology Program, Haas School of Business

InterContinental San Francisco 
888 Howard Street 
San Francisco, CA 94103

Early Bird pricing (until January 31st)
Pre-Conference workshop: $445
2-day Conference: $1,795

Regular pricing
Pre-Conference workshop: $545
2-day Conference: $1,995</full-description>
  <id type="integer">602</id>
  <region>CA</region>
  <short-description>The MX  conference brings thought leaders from Coca-Cola, Google, TiVo, Forrester and others, to show you how smart and visionary management will help you successfully compete in a difficult economy.</short-description>
  <start-on type="date">2009-03-01</start-on>
  <title>MX 2009: Managing Experience </title>
  <virtual type="boolean">false</virtual>
  <website>http://adaptivepath.com/events/2009/mar/</website>
  <url>http://events.boxesandarrows.com/events/602</url>
  <logo-url>http://events.boxesandarrows.com/event/logo/602/mx-logo.png</logo-url>
  <tag-string>adaptive path, conference, design, management, mx, user experience</tag-string>
</event>

