Date: June 15 2009 - June 18 2009
Location: San Francisco, California, USA
Website: http://adaptivepath.com/events/2009/uxi/
Hotel Kabuki
1625 Post Street
San Francisco, CA 94115
Early Bird pricing (until Jan 31)
$1,695 four days
$495 single day
Regular pricing
$2,595 four days
$795 single day
Day One - Design Strategy
The most stellar design will fail to succeed unless it supports an underlying business strategy. Yet a business strategy is nothing but a plan until it connects with compelling solutions that actually appeal to the target customer. Whether you're a manager or an enterprising practitioner, this workshop provides you with the tools you need to put your designs into business. And vice versa.
Day Two - Design Research
To get through to your customers, you need to know exactly what makes them tick. And that means learning more than just the usual superficial characterizations. What do they want? Need? Crave? What are they really trying to do, and why? With the research frameworks and methods covered in this jam-packed workshop, you'll discover how to unearth deep, practical insights about the people you want to reach most.
Day Three - Information Architecture
All the design strategy, user research and interaction design in the world isn't going to get customers to the information they need without a sound architecture to guide them. This lesson features an array of practical techniques to help you analyze, model and describe the content on your site.
Day Four - Interaction Design
Once you've developed a strategy and completed your research, how do you make a product or service that both engages users and works well? It's up to you to transform the research data into an effective design, and then get that design built. In this session, you'll not only learn how to design for better interactions, you'll also learn how to become a better interaction designer.
http://adaptivepath.com/events/2009/uxi/
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