Design research - Kelly Goto

Date: October 07 2009

Location: Sydney, Australia

Website: http://south09.webdirections.org/workshops

About This Event

Knowing your customer, understanding their needs and how they interact with your web site and company is important. We all know that. However budgets, expertise and time are not always on your side. Applying research to your process is like working out. Always important, nice to do when you have time but often slips off the radar. In this full-day workshop, design ethnographer Kelly Goto takes you into the real world of design research. Kelly will take you at a rapid yet accessible pace through in-depth case studies, lectures and hands-on assignments showing you new methods of understanding your audience's behavior, not just following stats.

Create your own research toolkit and test plan, learn the pros and cons of remote testing, understand when to use smaller sample sizes for usability testing and in-depth interviews and how often to iterate during your development process. Preview various tools that allow for faster iteration at a lower cost and learn the best ways of integrating fast-turn research into a modified agile process. Whether you are a designer, coder, manager or research specialist, this workshop will supply you with tools, tips and techniques you can immediately apply.

In this session, you will learn

* how to create a realistic, iterative research plan
* what methods to incorporate into your customized toolkit
* cost-effective remote and in-person usability testing
* best methods for rapid prototyping & testing
* segmenting audience by behavior, not demographics
* combining 'qual' and 'quan' for best results

Sign Up!

http://south09.webdirections.org/workshops

Tags

agile, design research, rapid prototyping, web, web design, web development