Direct Mail: AIGA KC + Sappi papers series

Date: August 16 2006

Location: Kansas City, Missouri, USA

Website: http://www.kansascity.aiga.org/event_06sappi02.cfm

About This Event

A novice to intermediate workshop created for anyone in the graphic arts community-design, advertising agency, public relations and/or print, involved with Direct Mail. The latest Sappi workshop includes insights and useful information provided by the United States Postal Service, the Direct Mail Association and the Digital Printing Council/Printing Industries of America. Discussion include designing direct mail pieces, details of the many direct mail considerations-including lists, paper selection, personalization/customization, postal regulations- (Readable, Machinable, Mailable)-and provides ideas for increasing direct mail response rates, including offers.

Attendees receive the Direct Mail booklet containing in depth copy, forms, concepts and work sheets as well as superb visual illustrations and photographs. A short video on Direct Mail will be shown as a part of the presentation.

Sign Up!

http://www.kansascity.aiga.org/event_06sappi02.cfm

Tags

direct mail, graphic design, print