San Francisco USA 2007-01-20 As the foundation course in the Cooper U curriculum, the Practicum was designed for usability and design practitioners, product managers, and anyone else who strives to fill the gap between a product idea and what actually gets built. In this course, you will work through a specific design problem while learning how to: *Better understand business stakeholder needs *Plan and conduct ethnography-based research with users and potential users *Create a rigorously-defined persona set from user data *Use scenarios and goals to determine requirements *Apply scenarios, principles, and design patterns to define and iterate an interaction framework *Apply these methods to everything from pie-in-the-sky innovation to minor product updates The Practicum is held at Cooper's headquarters approximately 10 times a year. For the convenience of international travelers, our other courses are sometimes scheduled immediately after the practicum. All sessions are limited to 20 participants. WHAT PEOPLE ARE SAYING ABOUT THIS COURSE “This is commercially grounded, highly captivating, very interactive, a lot of fun, and has given me something to take back which I’m confident I can apply. The cost benefit is not an issue–--this has to be taken by our designers." “Inspiring, educational, fun. I’m leaving with a lot of tools, information, and confidence." “Well worth your time. Fills the large void between needs identification and construction." “Great course. We can apply these design methods to the hole in our XP process." “Highly recommended! Even as an experienced designer I both learned a lot and got a sanity check for the work I’m doing. I’m totally energized!" EARLY REGISTRATION AND GROUP DISCOUNTS AVAILABLE. If you have a large team to train, we can bring our courses to you. 87 CA Learn about Personas and Goal-Directed Design from the people who invented them! This intensive, hands-on workshop led by senior Cooper designers covers research, personas, scenarios, and design. 2007-01-16 false http://www.cooper.com http://events.boxesandarrows.com/events/87 http://events.boxesandarrows.com/event/logo/87/cooperlogo.jpg cooper, interaction design, personas, research, scenarios