PhillyCHI | UsabilityNJ Meeting - Jared Spool
Date: July 15 2009
Location: Philadelphia, Pennsylvania, USA
Website: http://phillychi.acm.org
About This Event
Jared Spool: What Makes a Design Seem Intuitive?
Time: 6:00PM - 8:00PM (Social time from 6:00-6:30PM)
Location: Bossone Center Auditorium, Drexel University
31st & Market Streets Philadelphia, PA 19104
Driving directions, public transportation, and parking: http://www.drexel.edu/em/directions/directions_uc.html
RSVP: phillychi@gmail.com
About the Presentation
Everyone wants an "intuitive" interface: the users, the designers, and the content publishers. But building them is hard. User Interface Engineering's recent research has given insight into why it's hard and how to get past major obstacles.
To build an "intuitive" interface, a designer has to do two things: (1) Take complete advantage of what the user already knows, so what they see is completely familiar to them and (2) make the act of learning anything new completely imperceptible to the user. It turns out, if the interface requires the user to realize they are learning something, the "intuitive" label disappears instantly.
In this talk, Jared will show:
- How users need both tool knowledge and domain knowledge to complete their tasks
- How simple problems with designs can cause big problems for users
- What successful teams are doing to create experiences that delight
Jared will show examples from Microsoft Word, MSN, Google Talk, Flickr, Avis, and many more.
About the Presenter
If you've ever seen Jared speak about usability, you know that he's probably the most effective, knowledgeable communicator on the subject today. What you probably don't know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
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