BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Ensemble Independent//vPim 0.360//EN CALSCALE:Gregorian X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "analytics" BEGIN:VEVENT DTSTART;VALUE=DATE:20080318 DTEND;VALUE=DATE:20080319 SUMMARY:Involution Master Academy: Site Search Analytics LOCATION:Sunnyvale, California, USA DESCRIPTION:Instructor Lou Rosenfeld \nLou Rosenfeld is an information arch itecture consultant and founder of Rosenfeld Media, a publisher of short, p ractical user experience books. He has helped numerous Fortune 500s and oth er large, messy, political enterprises make their information easier to fin d. Lou is co-author of Information Architecture for the World Wide Web (O’R eilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet W orld, and CIO magazines. \n \nDoes your site have a search engine? If so, y ou’re sitting on an often under-utilized pot of gold: search query data tha t describes what your customers really want from your site—in their own wor ds. Site search analytics help you understand and benefit from that data, e nabling you to better diagnose a multitude of user experience problems. \n \nIn this day-long seminar, Lou Rosenfeld — co-author of Information Archit ecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group disc ussion, and hands-on exercises to cover the basics of site search analytics . And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities f or improving your business strategy. \n \nAs with all Involution Master Aca demy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll u p your sleeves and put these ideas into practice with the recognized indust ry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080402 DTEND;VALUE=DATE:20080403 SUMMARY:Site Search Analytics by Lou Rosenfeld LOCATION:Philadelphia, Pennsylvania, USA DESCRIPTION:Site Search Analytics: Conversations with Your Customers" by Lo uis Rosenfeld \n \nDate: Wed, April 2, 2008 \nTime: 6 - 8PM \nLocation: Mes sagefirst \n230 N 2nd St. Suite 2C \nPhiladelphia, PA 19106 \n(215) 825-742 3 \nRSVP: Please help us plan & RSVP to phillychi@gmail.com \n \nAbout the Presentation \nAny site with a search engine captures users' search queries . This is real data that's plentiful and inexpensive to acquire, and not ne cessarily difficult to analyze. Site search analytics tells you what users really want from your site—in their own words—and how well you're meeting t hose needs. This session covers the basics of search analytics for web desi gners, showing how you can identify, diagnose, \nand fix major problems wit h your site's content, metadata, navigation, and search functions. \n \nAbo ut the Speaker \nLouis Rosenfeld is founder of Rosenfeld Media, a new publi shing house focused on short, practical books on user experience design. As an IA consultant, he has helped numerous Fortune 500s and other large, mes sy, political enterprises make their information easier to find. Lou is co -author of "Information Architecture for the World Wide Web" (O'Reilly & As sociates; 3rd edition, 2006) and the forthcoming "Site Search Analytics: Co nversations with Your Customers" (Rosenfeld Media, 2008). Lou co-founded th e IA Institute and UXnet. He blogs regularly at louisrosenfeld.com. \n \nAb out Our Sponsor \nMessagefirst is Philadelphia-based design research consul ting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or serv ices. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don't just redesign products an d service – we actually work with your team to plan and implement the desig n solution. \n \nTo learn more about Messagefirst, please visit: http://www .messagefirst.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20080422 DTEND;VALUE=DATE:20080423 SUMMARY:Site Search Analytics For A Better User Experience LOCATION:Sunnyvale, California, USA DESCRIPTION:Does your site have a search engine? If so, you’re sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics help you understand and benefit from that data, enabling you to bet ter diagnose a multitude of user experience problems. \n \nIn this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the Wor ld Wide Web and the forthcoming Search Analytics for your Site: Conversatio ns with your customers — will combine lecture, group discussion, and hands- on exercises to cover the basics of site search analytics. And he’ll show y ou how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nInstructor Lou Rosenfeld \nLou Rosenfeld is an info rmation architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information e asier to find. Lou is co-author of Information Architecture for the World W ide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review , Internet World, and CIO magazines. \n \nAs with all Involution Master Aca demy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll u p your sleeves and put these ideas into practice with the recognized indust ry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20081016 DTEND;VALUE=DATE:20081017 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Chicago, Illinois, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n * Understand search logs and relevant analytics r eports \n * Ask the right questions of your query data \n * Identify where your site's search and navigation are failing, and learn how to fix t hem \n * Tune your content to your audience's needs and plug your site's content gaps \n * Enhance your site's navigation through improved metad ata \n * Design better interfaces for entering queries and for presentin g search results \n * Improve your search engine's configuration \n * Reinvigorate your user experience methodology by incorporating a method th at's truly quantitative, and which helps improve your qualitative methods \ n END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20081111 DTEND;VALUE=DATE:20081112 SUMMARY:Site Search Analytics for a Better User Experience LOCATION:Washington, District of Columbia, USA DESCRIPTION:Does your site have a search engine? If so, you're sitting on a n often under-utilized pot of gold: search query data that describes what y our customers really want from your site—in their own words. Site search an alytics helps you understand and benefit from that data, enabling you to be tter diagnose and solve a multitude of user experience problems. The result : better content, better navigation, better search, better interface design , and a better user experience. \n \nIn this day-long workshop, Lou Rosenfe ld—co-author of Information Architecture for the World Wide Web and the for thcoming Search Analytics for your Site: Conversations with your customers— will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. \n \nYou'll learn to: \n * Understand search logs and relevant analytics r eports \n * Ask the right questions of your query data \n * Identify where your site's search and navigation are failing, and learn how to fix t hem \n * Tune your content to your audience's needs and plug your site's content gaps \n * Enhance your site's navigation through improved metad ata \n * Design better interfaces for entering queries and for presentin g search results \n * Improve your search engine's configuration \n * Reinvigorate your user experience methodology by incorporating a method th at's truly quantitative, and which helps improve your qualitative methods \ n END:VEVENT END:VCALENDAR