Sunnyvale USA 2008-03-19 Instructor Lou Rosenfeld Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems. In this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! 394 CA In this day-long seminar, Lou Rosenfeld will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. 2008-03-18 false http://involutionstudios.com/?p=111&cat=8 http://events.boxesandarrows.com/events/394 http://events.boxesandarrows.com/event/logo/394/invo_logo_medium.png analytics, search, site search analytics, user experience Philadelphia USA 2008-04-03 Site Search Analytics: Conversations with Your Customers" by Louis Rosenfeld Date: Wed, April 2, 2008 Time: 6 - 8PM Location: Messagefirst 230 N 2nd St. Suite 2C Philadelphia, PA 19106 (215) 825-7423 RSVP: Please help us plan & RSVP to phillychi@gmail.com About the Presentation Any site with a search engine captures users' search queries. This is real data that's plentiful and inexpensive to acquire, and not necessarily difficult to analyze. Site search analytics tells you what users really want from your site—in their own words—and how well you're meeting those needs. This session covers the basics of search analytics for web designers, showing how you can identify, diagnose, and fix major problems with your site's content, metadata, navigation, and search functions. About the Speaker Louis Rosenfeld is founder of Rosenfeld Media, a new publishing house focused on short, practical books on user experience design. As an IA consultant, he has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of "Information Architecture for the World Wide Web" (O'Reilly & Associates; 3rd edition, 2006) and the forthcoming "Site Search Analytics: Conversations with Your Customers" (Rosenfeld Media, 2008). Lou co-founded the IA Institute and UXnet. He blogs regularly at louisrosenfeld.com. About Our Sponsor Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don't just redesign products and service – we actually work with your team to plan and implement the design solution. To learn more about Messagefirst, please visit: http://www.messagefirst.com 443 PA Find out how you can use site search analytics as a power design tool. 2008-04-02 false http://phillychi.acm.org http://events.boxesandarrows.com/events/443 analytics, design, information architecture, search Sunnyvale USA 2008-04-23 Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics help you understand and benefit from that data, enabling you to better diagnose a multitude of user experience problems. In this day-long seminar, Lou Rosenfeld — co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers — will combine lecture, group discussion, and hands-on exercises to cover the basics of site search analytics. And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. Instructor Lou Rosenfeld Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. As with all Involution Master Academy courses, this class is limited to nine students. This guarantees each student significant interaction with Lou and a unique opportunity to roll up your sleeves and put these ideas into practice with the recognized industry expert on this topic and your eight classmates. It also means that there are very few seats available, so sign up today! 449 CA Site Search Analytics For A Better User Experience Date: April 22, 2008 10:00AM-6:00PM Location: Sunnyvale, CA Website: http://involutionstudios.com/?p=111&cat=8 2008-04-22 false http://involutionstudios.com/?p=111&cat=8 http://events.boxesandarrows.com/events/449 http://events.boxesandarrows.com/event/logo/449/logo_involutionstudios.jpg analytics, site search analytics, user experience New York USA 2009-02-18 The New York City Usability Professionals' Association presents: Designing Outcomes for Usability: The Future of User Experience & Analytics a presentation by Marko Hurst, Director of User Experience at Colangelo Please register at: http://nycupa20090217.eventbrite.com ABOUT THE PRESENTATION Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. The presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions. ABOUT THE SPEAKER Marko Hurst has worked for Fortune 500 companies such as Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and Motorola. Marko also develops artificial intelligence around decision-making. He maintains a blog on analytics at MarkoHurst.com and is the co-author of "Search Analytics For Your Site." With Lou Rosenfeld, Marko is bridging the gap between user experience and web analytics by teaching UX professionals how to use quantitative data without a degree in mathematics. This new direction in industry practice helps companies see where they are leaving money on the table—and how to get it back. ABOUT THE EVENT JPMorgan Chase 270 Park Ave, NYC 10017 (betw. 49–48th, WEST side of Park) Doors open at 6pm. Announcements at 6:30. Presentation, Q&A and optional dinner follow. $15 for non-members; $10 for members; $5 for students. Please visit event page for additional registration details: http://nycupa20090217.eventbrite.com 646 NY NYC UPA presents "Designing Outcomes for Usability: The Future of User Experience & Analytics," a presentation by Marko Hurst, Ux Director at Colangelo. Tue, 2/17 at JPMorgan Chase (270 Park) at 6pm. 2009-02-17 false http://www.nycupa.org. http://events.boxesandarrows.com/events/646 http://events.boxesandarrows.com/event/logo/646/nyc_upa_logo.gif analytics, nyc upa, usability, user experience London United Kingdom 2009-05-22 Fancy spending two days in the company of the leading lights in the field of user experience...er...and some folks from Etre too? Want to learn everything there is to know about site search analytics and usability testing from the blokes who wrote the books on it? Then get yourself down to our Etre Get Together 2009. Here's the lo-down... WHO? Lou Rosenfeld and Steve Krug - that is, the fellas who (respectively) wrote Information Architecture for the World Wide Web - aka "the information architect's bible" - and Don't Make Me Think - aka "the usability engineer's bible". WHAT? Two day-long hands-on workshops on Site Search Analytics and Discount Usability Testing. WHERE? The Institute of Contemporary Arts (ICA), London, UK. WHEN? Wednesday 20th to Thursday 21st May 2009. WHY? To learn how to dramatically improve the performance of your website by observing how people *really* use it HOW? http://events.etre.com/events/2009/etre-get-together/ Register now...or miss out! 687 United Kingdom Join Lou Rosenfeld and Steve Krug for two day-long workshops on site search analytics and discount usability testing. 2009-05-20 false http://events.etre.com/events/2009/etre-get-together/ http://events.boxesandarrows.com/events/687 http://events.boxesandarrows.com/event/logo/687/etre-logo-01.gif analytics, information architecture, krug, rosenfeld, search, site search analytics, usability, usability testing Amsterdam Netherlands 2009-06-13 So be prepared! When you sign up for this conference there is no escape. You will interact and become part of a team (Ux, Business & Analytics people). Together you will compete to win. Don't be fooled by the fact that we’ve created a program with highly inspirational speakers. You will work it yourself, stand up, move about and interact throughout the day. Consider the Keynotes as inspiring "breaks". But don’t expect to sit back and watch. Stay alert! Who will attend Be it (online) marketers and marketing managers, interaction designers, search engine professionals or web analytics experts. Whether they are a direct marketer doing their thing online, an econometrist amazing the CFO with their webmining skills or a interaction designer that can make people click. They are part of a “conversion family” who know how to deliver when called upon. The keynotes As everything on this event. We have a mix of excellent speakers. Hanah Donavan is the Creative Director from Last.FM, Erik Schaffer CEO of Human Factors International and Karl Blanks CEO and founder of The Conversion Rate Experts out of the UK. Before dinner Paul Hughes from Lava Design will give his inspiration vision on Dutch Design to finish the day off. The numbers 150 participants, 15 teams, 15 team captains, 5 cases, 5 sponsors, 3 keynotes, 2 MC’s, 1 inspiring day and 1 winning team! 727 Netherlands Join the experts! With DfC we bring to you one of the most engaging conference formats. We combine Business people, User Experience en Analytics peeps into one group to work on a challenging case. 2009-06-12 false http://www.designforconversion.nl http://events.boxesandarrows.com/events/727 http://events.boxesandarrows.com/event/logo/727/dfc_orgineel_2.jpg amsterdam, analytics, masterclass, online business, user experience, ux Seattle USA 2009-10-30 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. You'll learn to: * Understand search logs and relevant analytics reports * Ask the right questions of your query data * Identify where your site's search and navigation are failing, and learn how to fix them * Tune your content to your audience's needs and plug your site's content gaps * Enhance your site's navigation through improved metadata * Design better interfaces for entering queries and for presenting search results * Improve your search engine's configuration * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods 519 WA Polar bear book co-author Lou Rosenfeld will show you how to analyze users' search queries to tune your site's search, content, metadata, and navigation, and improve your own UCD methodology. 2009-10-29 false http://louisrosenfeld.com/ssa/ http://events.boxesandarrows.com/events/519 http://events.boxesandarrows.com/event/logo/519/lou_new.jpg analytics, information architecture, search, user experience Washington USA 2009-11-10 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. You'll learn to: * Understand search logs and relevant analytics reports * Ask the right questions of your query data * Identify where your site's search and navigation are failing, and learn how to fix them * Tune your content to your audience's needs and plug your site's content gaps * Enhance your site's navigation through improved metadata * Design better interfaces for entering queries and for presenting search results * Improve your search engine's configuration * Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods 520 DC Polar bear book co-author Lou Rosenfeld will show you how to analyze users' search queries to tune your site's search, content, metadata, and navigation, and improve your own UCD methodology. 2009-11-09 false http://louisrosenfeld.com/ssa/ http://events.boxesandarrows.com/events/520 http://events.boxesandarrows.com/event/logo/520/lou_new.jpg analytics, information architecture, search, user experience Amsterdam Netherlands 2009-12-12 Design for Conversion is unique in that it offers a platform for bridging the gap between the three attending disciplines that are crucial to successful conversion on the web; online marketing, analytics and user experience design - also referred to as “the conversion family”. Design for Conversion is not for the faint at heart as there is no escaping the interactive nature of the format. You will have to be willing to burn and learn. The interaction takes place in a special exchange with the international key note speakers. Besides being experts in their field, just as importantly, the speakers become actively involved in the participants’ team challenges. This expectation to get involved may not be for everybody, but one thing’s for sure boring it is not! Why the Mobile Edition: Addressing the need to drive conversion through portable devices is unavoidable in this day and age. Consumers increasingly expect access to quality services irrespective of where they happen to be. Not long ago something always seemed to be missing from the business equation, be it infrastructure, standards, devices, applications or business models. That was then, this is now: companies who continue to ignore the opportunities targeting consumer behaviour and driving conversion through portable devices will be missing out big time! For this special Mobile Edition, the Design for Conversion team has yet again managed to interest a star cast of speakers. With pride they present: Priya Prakash – Creative Director for Consumer Experience, Nokia Eric Siegel – President, Prediction Impact Inc. Scott Weiss – Symbian Foundation, Chair of UI Council Jerome Nadel - Senior Vice President of User Experience at Sagem Wireless Further information on the speakers: http://designforconversion.nl/speakers/ 1378 Netherlands On December 11th Design for Conversion (DfC) will host its first Mobile Edition ! 2009-12-11 false http://www.designforconversion.nl http://events.boxesandarrows.com/events/1378 http://events.boxesandarrows.com/event/logo/1378/dfc_banner_duo4.gif amsterdam, analytics, mobile, online business, persuasive, ux, workshop Washington USA 2010-09-15 Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience. In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy. 1505 DC When users search your site, they're telling you what they want--and what you should provide. This workshop will show you how to take advantage of that data to deliver the best possible experiences to your customers. 2010-10-22 false http://louisrosenfeld.com/presentations/seminars/site_search_analytics/ http://events.boxesandarrows.com/events/1505 http://events.boxesandarrows.com/event/logo/1505/lou_new.jpg analytics, content strategy, information architecture, navigation, search analytics, user experience