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X-WR-CALNAME:Boxes and Arrows Events Calendar tagged "cm"
BEGIN:VEVENT
DTSTART;VALUE=DATE:20070125
DTEND;VALUE=DATE:20070127
SUMMARY:Taming the Content Beast: Content Strategy and Mod
LOCATION:Vancouver, Canada
DESCRIPTION:Bob takes you step-by-step through a proven system to solve the
  hardest CM issues. Throughout your two day intensive sessions you will bui
 ld your own content strategy and model using proven best practices and Bob'
 s own industry driving methodologies.
\n
\n****$1495 Canadian / $1345 US **
 **
\n
\nDay 1: Learn the "Business Smarts" required for a successful conten
 t management strategy:
\n
\n - Set goals that benefit your company's bottom
  line 
\n- Build a realistic business case to meet the goals 
\n- Get suppo
 rt from above and from the business units 
\n- Get the funding you need 
\n
 - Avoid departmental wars 
\n
\nDay 2: Learn the "Nuts and Bolts" of conten
 t modeling, the key to linking business goals with technology: 
\n
\n- Bala
 nce the sources and consumers of content 
\n- Balance the Web against other
  delivery channels for your content 
\n- Create a content domain to limit s
 cope creep 
\n- Devise a set of content types for content organization cont
 ent creation, storage, and delivery 
\n- Define taxonomies and other access
  structures to organize and target your content 
\n- Design for future grow
 th and inevitable change 
\n- Determine how to reuse content and display it
  on Web pages and beyond 
\n- Use XML and database technologies to store an
 d publish content 
\n
\n"Provided tools to be able to look at information m
 anagement in the larger context of organizational goals." --Alan Rosenthal,
  Microsoft 
\nCorporation
\n
\nLeading the workshop is information manageme
 nt professor and long-time consultant Bob Boiko. Bob (literally) wrote the 
 book on content management, The Content Management Bible (2004, Wiley & Son
 s) is in its second edition and has become the gold standard for content ma
 nagement professionals. Bob's dynamic presentation style keeps him consiste
 ntly on the list of most-requested speakers at IT and business conferences.
  His methodology has been applied to organizations of all sizes, from small
  non-profit organizations to major corporations in North America, Europe an
 d Asia. 
\n
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20071126
DTEND;VALUE=DATE:20071127
SUMMARY:CM Pros Fall 200 Summit: Web Content Management
LOCATION:Boston, Massachusetts, USA
DESCRIPTION:Event Explores Web Content Management Technologies and Their Im
 pact on the Way We Work
\n
\nRecent advances in content management tools â€
 “ including Semantic Web technologies—are creating dramatic changes to th
 e way organizations and their staffers work. Web content management softwar
 e has made it possible for organizations to increase workplace efficiency t
 hrough collaboration, eliminate unnecessary waste through automation, lower
  cost of production through process improvements and workflow routing, and,
  perhaps most importantly, make possible the delivery of relevant content w
 ith pinpoint accuracy, increasingly, on demand. When localization and trans
 lation enter the equation, these benefits grow exponentially.
\n
\nWhere ca
 n organizations find the knowledge needed to take advantage of these powerf
 ul, paradigm-shifting technologies? The CM Pros Fall 2007 Summit is an exce
 llent starting place. The event will focus on the importance of web content
  management and the technologies that are quickly turning the web into a pl
 atform for the development of business solutions and information services. 
 The Summit will feature presentations, workshops, and roundtable discussion
 s aimed at helping to demystify web content management strategies, tools, s
 tandards, and technologies.
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