<?xml version="1.0" encoding="UTF-8"?>
<events>
  <event>
    <city>Atlanta</city>
    <country>USA</country>
    <end-on type="date">2008-10-23</end-on>
    <full-description>Tired of watching your designs become filled with bad content? Ever run into confusion over who "owns" content?  Feel like no one is around to make content as well-crafted as your designs? Or do you create great content but feel it isn't appreciated or supported? Then join us for this exciting panel event including HowStuffWorks, AT&amp;T Mobility, UPS, and Brain Traffic.

Bad content is a losing situation for users / customers and businesses alike. But creating good content is hard. This panel will explore the growing discipline of content strategy, including its business and user experience value.  

Conal Byrne, Editor-in-Chief, HowStuffWorks

David Forbes, Senior Director of IT Strategy, AT&amp;T Mobility

Richard Sheffield, Managing Editor, UPS and author of The Web Content Strategist's Bible

Kristina Halvorson, President, Brain Traffic

Colleen Jones (Moderator), UX Consultant</full-description>
    <id type="integer">540</id>
    <region>GA</region>
    <short-description>Tired of watching your designs become filled with bad content? Then join us for this CHI*Atlanta event including HowStuffWorks, AT&amp;T Mobility, UPS, and Brain Traffic.</short-description>
    <start-on type="date">2008-10-22</start-on>
    <title>Content Strategy: From Losing to Winning Content</title>
    <virtual type="boolean">false</virtual>
    <website>http://www.evite.com/app/publicUrl/KGELPDNQIBHTVIEJXLOC/CHIA-October</website>
    <url>http://events.boxesandarrows.com/events/540</url>
    <logo-url></logo-url>
    <tag-string>atlanta, chi, computer human interaction, content strategy, user experience</tag-string>
  </event>
</events>
